Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
“Get a sense of humour” to become copyright defence in the UK
Many countries, including the USA have an exemption to copyright law that allows parody, caricature and pastiche. Without these exceptions the world…
Does the pressure to be the first to publish reduce the quality of reporting?
How easy it is to place a fake story in the tech news? Pretty straightforward if you believe the gamer who started the rumours about an "X-Surface"…
Can publications make money by going digital? Computer Weekly did!
There is a great interview with Bryan Glick, Editor in Chief of Computer Weekly on The Media Briefing Website. In April 2011 the publication…
LinkedIn overtakes twitter as most popular social media platform for B2B
The recent report from the Content Marketing Institute (CMI) and MarketingProfs, The 2013 B2B Content Marketing Benchmarks, Budgets and Trends –…
How to secure coverage in the business press–new tip sheet
Whilst the main audience for a B2B technology campaign is usually the technical decision-makers who buy the product, in practice there are many…
Will Google really stop linking to French online publications?
The French are getting excited over the threat from Google to stop linking to French media websites in protest against legislation that would force…
Digital distribution of magazines gains momentum as Newsweek decides to close print edition
Wow! What a week it was for the proponents of "the death of print". Firstly the Guardian is forced to deny the rumours that they are…
IDG looks at customer engagement in the IT sector
I've been talking to clients about the recent IDG report on customer engagement, and am still surprised to find that some of the findings have the…
Competitions with prizes made easier in France
After the European Court ruled on 14 January 2010 that "a local law cannot prohibit, whatever are the circumstances, commercial practices…