Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Ideas to increase the number of leads you generate
We've just posted another tip sheet: this one gives you some ideas of how to increase the number of leads you generate in your B2B marketing…
Those advertising stats must be wrong! My analytics don’t match.
When you run an online advertising campaign, you get detailed statistics about impressions and clicks generated. Whether you're working with a trade…
New tip sheet – QR Codes
We've just publishes a new tip sheet discussing the use of QR codes in B2B marketing campaigns. Are QR codes the right tool to engage B2B decision…
The value of website audits
Recently I was unenthusiatic about the decision by ConnectingIndustry.com to have ABC audit their website traffic. I thought I should point people to…
Your email open rates are wrong!
At Napier, we strongly believe that campaigns should be build upon facts and not guesswork, so we conduct a lot of research. Marketers love the…
German study forecasts stable advertising revenue in 2012
Thanks to the team at Weka for highlighting the recent "Advertising Trend Study" by TNS Emnid, which forecasts stable B2B advertising revenue in…
New tip sheet – what is content marketing?
You've probably heard a lot about content marketing: how using high-value content can help drive inbound marketing and generate leads. But what does…
Why should marketing departments care about internal communications?
Internal communications isn't just a stuffy staff newsletter that is sent out every quarter: all departments should be communicating internally on a…
PRCA, Meltwater and the NLA – Copyright Tribunal decision
The PRCA and Meltwater have been fighting the decision by the Newspaper Licensing Agency (NLA) to demand a license fee from some companies that share…
Be careful when filtering reviews
In the UK there has been an interesting case when Ebuyer, an online store, filtered customer reviews. The advertising Standards Authority (ASA) found…