Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Be careful when filtering reviews
In the UK there has been an interesting case when Ebuyer, an online store, filtered customer reviews. The advertising Standards Authority (ASA) found…
Are you going to apply for a TLD?
Applications for "any established public or private organisation anywhere in the world" to create and operate its own gTLD open today (12th January…
Panasas wins SVC award
Congratulations to Panasas, who won the Cloud project of the Year at the SVC (Storage, Virtualisation and Cloud) awards. The award was presented…
Napier News on the Kindle
We've been publishing Napier News in Kindle format for a couple of months - just go to Amazon and search in the Kindle store for "Napier News".…
QR codes at trade shows
Are QR codes a useful marketing tool? There is a healthy debate with some marketers believing they are a short-term fad, whilst others claim that QR…
Napier’s guide to content marketing and the sales funnel
It's a common misconception that marketing stops and sales starts when a lead is generated. This is a huge mistake, particularly in the field of B2B…
London 2012 Olympics publishes anti-ambush marketing legislation
"Let's do a campaign around the Olympics," is going to be a phrase used by many marketers in the run up to London 2012. But the IOC's aggressive…
Is online the future for publications?
Storage Newsletter is a great publication. I particularly liked the honesty they showed when shutting the print edition, saying: Customers don’t want…
Has the Panda been tamed?
I didn't cover the release of the "Panda" algorithm by Google as it generated phenomenal amounts of discussion in many other blogs and more…
Printed literature is not dead!
At Napier we like to make sure that our advice is based upon hard data. So when a client asked about whether he should cut out the production of…