Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
I hate HTML emails – they always break!
Email marketing is one of the most effective ways of reaching prospects and customers, but it's fraught with layout problems. I hate the process of…
Why isn’t EDN Europe a weekly publication?
Why isn't EDN Europe a weekly title? I've been reading electronics magazines for well over 20 years, and I have to admit that EDN Europe has always…
Googlebot – fetch my pages, please!
One of the frustrating things about website management is the time it can take for Google to index new pages. By upgrading the "add URL" to "crawl…
Electronic publishing – a great marketing opportunity?
I was interested to see that John Locke, a self-published author has sold more than a million books on the Amazon Kindle. To be able to transact a…
How many people see my Facebook fan page?
Search Engine Land reports that research by PageLever shows "Only 3% to 7.5% of Fans View Posts From A Facebook Page". At the same time, there's been…
New tip sheet – Developing a Social Media Strategy
We've added a new tip sheet to the Napier website that explains how to develop a social media strategy. If you don't plan strategically, it's easy to…
New video explains how to make the most of press briefings at trade shows
We've created another video based on our popular tip sheets. In the new video Suzy Kenyon explains how to make the best use of trade shows to brief…
ABC launches App traffic metrics
A sign of how fast the publishing industry is changing is that only a few years ago we were worrying about auditing website traffic, and now this is…
Is Apple now the most valuable brand?
Increasing brand equity is a goal for many marketing campaigns, and perhaps the best measure of the value of global brands comes from Millward…
UK marketing law update
There are a couple of interesting posts on the Osbourne Clarke Marketing Law website that should interest anyone involved in promotion within the UK.…