Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Producing Emails for Maximum Impact
Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is…
A Napier Podcast Interview with Rob May – BrandGuard
Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May,…
B2B Marketing Predictions for 2024
We’re often asked to give our take on the latest trends in marketing. As an agency, we are constantly analysing what has happened, and look at future…
A Napier Podcast Interview with Sara Madison – Outbrain
Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses…
Choosing the Right Sponsored Content Format for Your LinkedIn Strategy
LinkedIn advertising is a crucial part of the B2B marketing mix. With over 1 billion members in 200 countries worldwide using the professional…
A Napier Podcast Interview with Christopher Rack – MRP
Chris Rack, CEO of MRP, a demand generation solution, joins Mike Maynard to discuss intent signals, lead generation, and how MRP can help accelerate…
27 Essential B2B Marketing Email Tips
Email remains one of the most effective channels for reaching prospects and customers for B2B marketers. In fact, there is a good chance you’re…
A Napier Webinar: LinkedIn Lead Gen Tips and Tricks
With so many ways to generate leads on LinkedIn, how do you ensure your tactics and budget focus on the right areas? In our on-demand webinar…
A Napier Podcast Interview With Nathan Schlaffer – MarketMate AI
Nathan Schlaffer, CEO and Founder of MarketMate AI, joined Mike to discuss his generative AI marketing automation platform that enables B2B marketers…
Has Marketing Automation Changed in 2023?
2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard…