Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
Amazon search engine launched
A9.com, the search engine from Amazon.com has been officially launched. It's main results are delivered by the Google search engine, and A9 uses…
Meeting American CAN-SPAM legislation
European legislation has historically been more restrictive in protecting privacy than the laws in the USA. Occaisionally marketing managers think…
The problems of international marketing
Anyone trying to manage marketing campaigns across several countries and cultures will love the article in Silicon.com about some of the problems…
Can you trust your friends’ recommendations?
BzzAgent has been promoting products by WOM for over two years. The idea is simple: WOM recommendation is one of the most powerful forms of…
Online ad spending to grow rapidly
There are few markets that have not seen some advertising money move from print to online marketing, but just how much is spend online? Jupiter…
New txt2email service for publishers and broadcasters
A new service has been introduced by Vertis Marketing Technology, which allows readers or viewers to request information to be emailed to them by…
Restrictions on telephone sales in the UK
The snappily-titled "Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2004" come into force in the UK today. This makes…
BPA changes name
BPA International, the most influential audit body for the electronics media, is now BPA Worldwide. The relaunch has brought a funky new logo, and is…
Check who really reads your email
Although we're trying to keep this blog focussed on the marketing for the European electronics industry, we thought that this web servce we saw…
Online advertising hits $2.3Bn……in 1st quarter!
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) - who have been tracking online ad revenues since 1996 have announced that…