Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
How Can B2B Marketers Fill the Trust Gap?
In such a competitive industry, establishing trust between B2B marketers and B2B buying decision-makers is crucial. Informa Tech recently undertook a…
The Ultimate ABM FAQ
Account-based marketing is now a priority tactic for many B2B tech companies. With in-house ABM experts, we're often asked multiple questions about…
Why Technical Copywriting Agencies are Different
When it comes to marketing or lead generation campaigns, content remains king – the assets that you put in front of your audience to tell them about…
A Napier Podcast Interview with Jodi Cerretani – RollWorks
Jodi Cerretani, VP of Marketing at RollWorks, an Account Based Marketing platform, sat down with Mike to discuss how marketers can use ABM to…
A Napier Webinar: The Top 10 Marketing AI Tools
Although AI can be over-hyped, today, you can get real benefits from the technology. In fact, there is a wide range of marketing tools available now…
The Chris Voss Show Podcast – The Napier 4-Step Process
Chris Voss host of The Chris Voss Show Podcast recently sat down with Mike Maynard, Managing Director at Napier, to discuss the Napier 4-step…
Social Media Examiner – Agency Growth Through Strategic Acquisitions
Mike Maynard, Managing Director at Napier, recently sat down with Social Media Examiner for a conversation about how strategic acquisitions can help…
A Napier Podcast Interview with Mario Blandini – iXsystems
In the latest interview of our leading B2B marketing professionals’ series, Mario Blandini, VP of Marketing at iXsystems, an open-source software…
Napier’s Managing Director Shortlisted for 2023 Top 100 Marketing Influencers
We are delighted to share that Napier’s very own Managing Director, Mike Maynard, has been shortlisted in Technology for Marketing’s Top 100…
A Napier Podcast Interview with Jim Kraus – Buyer Persona Institute
Personas based on buying data and research can have a huge impact on both marketing and sales, allowing informed decisions to be made based on the…