News About Napier
Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.
Caution and Innovation: AI in Modern MarTech Stacks
Hannah and Mike Maynard discuss how AI is reshaping MarTech. They examine HubSpot’s new MCP server, which gives AI agents direct CRM access for tasks…
The Power of Ownership: Data Sovereignty and Survey Tools – Elliot Kim – Checkbox
Elliot Kim, CEO of Checkbox, explores why online survey tools are now largely a solved problem—and why the real differentiator lies in the company…
The New Era of Modern Marketing: Clarity, Credibility, and Category Creation
In today’s fast‑moving world of technological disruption, marketing is no longer a supporting function, it is a strategic engine room that determines…
What Are the Best Marketing Automation Tools for B2B Technology Companies?
A Practitioner’s View from Industrial and Engineering Markets After years of evaluating and implementing marketing automation platforms for…
Scaling AI-Powered Personalised Marketing – Eric Frankel – AdGreetz
Eric Frankel, CEO of AdGreetz, discusses how AI-powered personalisation is reshaping the future of advertising. Eric explains why so much digital…
B2B Email Marketing: Boring or Brilliant?
Discover what really works in B2B email marketing with Napier’s on-demand webinar where we share results of our email marketing study. The webinar…
The Evolution of Sales Enablement in the Age of AI – Yega Kumarappan – Paperflite
Yega Kumarappan explores how sales enablement has evolved from simple content distribution into an AI-driven discipline focused on helping sellers…
Human vs AI-Generated Content: Why the Difference Still Matters in B2B Marketing
Almost every week, someone, somewhere asks a version of the same question: “Is AI now good enough to replace human marketers?” Let’s face it. AI is…
Inside Menlo Microsystems: Marketing Switch Technology Innovation
In the latest episode of our Marketing B2B Technology podcast, Jackie Rutter, Vice President of Corporate Marketing at Menlo Microsystems, joins Mike…
Why Account Based Marketing Works: A Strategic Path to B2B Growth
Account‑based marketing (ABM) has rapidly evolved from a niche tactic into one of the most effective strategies in modern B2B marketing. Insights…