News About Napier
Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.
Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2
Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing. She unpacks…
Beyond ‘Maximise Conversions’: Navigating Google Ads Bidding and Targeting in B2B Tech
Google Ads strategy for B2B tech: A specialist guide for engineering marketers In the specialized world of B2B technology, PPC specialists know all…
The Great GEO Gold Rush
Don’t fall into the trap of the GEO Gold Rush. Watch Napier’s on-demand webinar where we explore how search is evolving and how it's affecting B2B…
Why is Traditional Lead Generation Failing B2B Tech Companies?
The long-standing tradition of wide-net marketing is increasingly ineffective for B2B technology firms. Why? Because the traditional market they are…
Harnessing AI for Video Editing: Insights from VideoGen’s CEO Anton Koenig
Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports…
The Future of B2B Buyer Experiences: ABM, AI and Personalization – Katie Jones – PathFactory
Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate…
Navigating the AI Gold Rush: Insights on Marketing Automation in 2026
In the first Marketing Automation Moment episode of 2026, Hannah and Mike dive into whether marketing automation and AI truly save marketers time.…
Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude
Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the…
The Future of Marketing – Andrea Rosi – StatSocial
Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands…
Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost
Why B2B Needs Its Own Social Media Platform– Adi Krysler – Oktopost Oktopost’s VP of Marketing, Adi Krysler, joins the podcast to discuss how the…