News About Napier
Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.
Why B2B Needs to Embrace Experimentation – Convert.com
Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B…
Certified for Success: How Our Digital Team Drives Success
In today’s B2B marketing landscape, success relies on more than creativity, it demands mastery of platforms and developing your skills. That's why…
Navigating the Future of Content Management – Mark Wheeler – Storyblok
Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from…
From Data to Decisions – Lars Grønnegaard – Dreamdata
Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what…
Salesforce Summer Updates, Partner Tools and AI Workarounds
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms,…
Why ABM Fails – And How to Fix It
Account-based marketing (ABM) can be a powerful instrument in a marketer’s toolbox, but it’s not a magic wand. Sure. When it’s done right, ABM helps…
Navigating Social Media Chaos – Emerick Ernoult – Agorapulse
Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management…
Meet Napier’s Head Of Content: Q&A With Phil Gibson
‘This year marked 10 years since I first started on this journey, and I haven’t really looked back.’ Content is often at the heart of every campaign.…
The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics
Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He…
A Napier Webinar: Attribution: The Biggest Marketing Fairytale
Register for Napier's webinar and learn why attribution might not truly reflect a campaign's success. We will cover: Attribution models and the…