News About Napier
Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.
CIM Lecture notes – Week 5 – Presenting your data and information to form insights
What did we cover? In last week’s data collection orientated lesson, we learned how to present and gather insights from raw data. Once we have these…
CIM Lecture notes – Week 4 – Marketing information and research
What did we cover? This lesson was focused on marketing information/ data and research, why we need insight as marketers, and how we can use it to…
CIM Lecture notes – Week 3 – Factors and trends in the marketing environment
What did we cover? Trends are important for marketers as they help us identify what direction marketing taking ahead of time. Knowing trends before…
CIM Lecture notes – Week 1 – Marketing’s position within a business
What did we cover? We have moved onto the next module of the CIM course (the marketing module), and begun by exploring the definition of marketing,…
Napier Named at ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards
We are thrilled to announce that Napier was named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards hosted in Birmingham last…
CIM Lecture notes – Week 6 – Digital marketing plan models (Your planning tool kit!)
What did we cover? As the due date for our coursework was quickly approaching, this lesson was spent recapping on multi-channel campaigns and the…
Napier Competition – Can you Name this Industry Figure? – Winner Revealed!
Congratulations to Todd Bria, who is the winner of our competition 'Can you Name this Industry Figure?' We can reveal that our industry figure is in…
Napier Welcomes Jennifer Deroche as Account Manager
Jennifer joins the Chichester team bringing a wealth of experience from France and the United Kingdom, having developed her PR and Marketing skills…
CIM Lecture notes – Week 5 – Describing the process and stages involved for digital adoption
What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for…
CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses
What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with…