Client

AMCC/3ware

Objective

Generate case studies showing the benefits of using AMCC’s 3ware SATA RAID controllers in a range of markets.

Activities

An incentive was introduced to encourage the AMCC sales team to provide contact details for customers that would make a good case study. Napier contacted the customers directly, researched the details, wrote the case study and obtained the necessary approvals for the final text. Customers in the programme ranged from small specialist companies to RTÉ, the Irish national broadcaster.

Results

The programme generated a number of case studies that have been used as sales tools, as content for the AMCC website, within direct marketing campaigns, and three case studies were placed as contributed  articles in the European Press.