Client: Novatech

Objective: To raise Novatech’s profile as a UK manufacturer of IT equipment, as well as its transformation to a B2B business.

Activities: Napier developed a PR programme to raise Novatech’s profile in the UK media, focusing on them being one of the few remaining British IT manufacturers, while also pushing the idea that ‘it’s good to buy British’ through opinion and thought-leadership content. Napier additionally hosted visits to the Portsmouth factory, as part of a media relations campaign.

Results: Napier secured coverage for Novatech in the UK’s leading computing publications including; IT Pro, Computing, Microscope and Industry Voice on Channel Reseller News. In addition, Novatech was featured in Finance Director and local media. Novatech further received recognition in as a top online PC retailer in PC Pro Excellence awards alongside John Lewis and Amazon.