Editor Quotes

Electronics and Embedded

I’ve been working with Napier for more than two decades. Our cooperation has always been professional, reliable and friendly.
-Gerhard Stelzer, Senior Technical Editor at Würth Elektronik

It is always a pleasure to work with all at Napier and their clients. Napier has a very professional approach in relation to all aspects and is extremely responsive and fast acting when it comes to inquiries about further information about products and services.
-Lars Kristiansen, Elektronik & Data

In my many years of working with Napier, they have always understood the importance of the Danish market and have helped many clients run effective campaigns to reach Danish engineers.
-Rolf Sylvester-Hvid, Editor-in-Chief, Aktuel Elektronik

Research into the perceptions of the European distribution market is thin on the ground. So hats off to Mike Maynard, the managing director of Napier, the UK-based public relations and marketing company.
-Mick Elliott, Editor, Electronics Specifier

I have known the Napier team for many years and always found each and every one to be professional and easy to work with as well as warm and personable. They have a sound understanding of the needs of editors on business to business titles and an understanding of the electronics industry. The creative department complements the high quality of written material produced, combining strong technical stories with good visuals for extra impact. Over the years we have had some candid and insightful exchanges into the electronics industry which has always been appreciated and helped to strengthen the two-way communication between the magazine and Napier, benefitting both parties.
-Caroline Hayes, Editor, Electronics Weekly

Consistent, responsive… and friendly!
-Sergio Lorenzi, Editor-in-Chief, Mundo Electronico & Productronica

As one of the few professional and reliable press agencies, I enjoy working closely with Napier. Feature articles and related materials are always delivered on time and their press releases provide all the necessary information without exception.
-Holger Heller, Ex-Editor, Elektronik Praxis

Editors have it easy thanks to good PR agencies that can find the best people to talk to, give just the right amount of information, and know when to call marketing bullshit. Napier is one of the few that check all the boxes, and make it seems easy – while it is definitely not.
-Frédéric Remond, Editor in Chief, ElectroniqueS, France

My experience of Napier is a clear commitment to efficiency across the board. The communication that I receive is consistently positive, polite and swift in terms of response times. I have found everyone who I have encountered at Napier a joy to work with; they demonstrate a very good understanding of the industry. Each member of staff is always eager to provide me with top tier content for my publication, written concisely and clearly which is always appreciated.
-Yasmin Nolan, Editor, Electronics For Engineers, UK

As an editor, it’s crucial to collaborate with a PR agency that consistently delivers high-quality, relevant content. Napier’s ability to provide timely news and well-crafted articles tailored to our audience has been invaluable. The team is professional, responsive, and understands the nuances of the electronics industry, making them a trusted partner in keeping our readers informed.
-Paige West, Managing Editor, Electronic Specifier, UK

I have had a decades long relationship with Napier and have always found them easy to work with from press releases through to phone interviews, press events and contributed articles. They are always helpful in providing the relevant material for my reporting and writing. From my perspective, Napier also stand out at trade shows in organising meetings with right people for interviews and discussions.
-Jean-Pierre Joosting, Editor: eeNews Wireless and eeNews Embedded, UK

Having worked closely with the Napier team over a number of years, I have always been impressed by their professionalism, proactiveness and deep understanding of our needs. Napier is a reliable and trusted source for editorial enquires and the staff goes above and beyond to meet requests well within the tightest of deadlines. They are a true pleasure to work with and are highly recommended.
-Filippo Fossati, Editor in chief, Area Elettronica, Italy

I´ve been working with Napier for years and have always found the cooperation very valuable. Napier is an excellent source for the latest information and often the only pathway to people and companies I want to talk to.
-Veijo Ojanperä, Editor-in-chief, ETN, Finland

I’ve worked with Napier for many years and always found them to be professional and reliable. They stand out by providing targeted, high-quality content. Their personal touch and understanding of editorial needs make them a pleasure to collaborate with.
-Per Henricsson, Editor, Elektroniktidningen, Sweden

Napier has been one of the largest and best agencies in the field since I started working in the technology media industry over two decades ago. In my experience, throughout that time, everyone at the company has proven to be knowledgeable about the requirements of editors and the technology that they are publicising, resulting in better coverage for the companies that they represent. Napier has always kept up to date with changes in the marketing industry and is always one of the first to adopt new techniques and technologies if they provide a benefit to the media or clients.
-Ally Winning, Editor, Power Systems Design Europe, UK

Industrial Automation and Other B2B Technology Industries

Napier are always a pleasure to work with. Their work is of the highest standard, whether in the form of news, new products, case studies, etc., and is both well written and interesting. The team are always happy to help and provide relevant content that meets deadline requirements.
-Rachael Morling, Editor, Design Solutions and Energy & Sustainability Solutions, UK

As the editor of an industrial B2B magazine, I’ve had the pleasure of working closely with Napier on multiple occasions. The team consistently delivers well-researched, engaging editorial content tailored to our audience and is very proactive in terms of suggesting suitable copy. They understand the nuances of the industry, which ensures their messaging resonates with our readers and adds value to our publication. Their communication is always spot on, while their ability to distil complex technical topics into compelling stories makes them a trusted partner in the B2B space.
-Charlotte Stonestreet, Managing Editor at Controls, Drives & Automation

I have worked with the team at Napier for several years, and when I approach them for contributions from their clients, I can always be confident of receiving quality, technically-focused content that meets my brief.
-Chris Callander, Editor at Flow magazine and Renew magazine

Napier is an agency that is a real pleasure to work with. The contact is very friendly and the work is highly professional. I particularly like the really well-prepared content for our media and the absolutely punctual delivery of agreed specialist articles. Even if we find it difficult to find content for an issue, I can always start a call to Napier and reliably get the content I need. Product announcements and news are of high quality and the contact at trade fairs is of a friendly nature. I can only recommend Napier.
-Nicole Ahner, Editorial Management at AUTOMOTIVE ELECTRONICS and emobility tec 

It’s always a positive experience working with Napier. I sense their staff understand and appreciate my goals as an editor and help me achieve them. Communications are timely, collaborative and – perhaps most importantly – kind!
-Mitchell Keller, KHL Group: International Construction, Construction Europe, USA

Napier are a professional, communicative and responsive B2B agency, which is any journalist’s dream when working on copy and to tight deadlines. Working with them has been a pleasure and I’m looking forward to future collaboration.
-Caitlin Gittins, Editor, IoT Insider, UK

I’ve always found Napier very easy to deal with and professional. Their copy on behalf of their clients is delivered to deadline and is informed and well put together. Equally, if I need to speak or contact one of their clients, they are quick to act and responsive.
-John Hatcher, Editor, Smart Buildings Magazine, UK

I like working with Dawn because of her aptness. Her proposals are often relevant, and allow me to enrich the content of my magazine.
-Karim BOUDEHANE, Rédacteur en chef, Fluides et Transmissions, France

As Managing Editor of three publications in the manufacturing and engineering sector, I have had the opportunity to work with Napier on numerous occasions and have consistently been impressed by its depth of industry knowledge and professionalism. Its understanding of the manufacturing and engineering landscape is reflected in the quality and relevance of the content it delivers, always tailored to meet the interests of my readership. Communication is consistently clear and efficient, and its approach is both thoughtful and responsive to my editorial needs.
-Aaron Blutstein, Managing Editor, Plant & Works Engineering, Hydraulics & Pneumatics and Smart Machines & Factories, UK

Working with the team at Napier, particularly David, is an absolute pleasure. No request is too big or too small, and they ensure constant communication and updates, which is vital when managing a magazine with strict deadlines. Their commitment to going above and beyond makes all the difference, and the editorial they deliver is always spot-on.
-Michelle Sturman, Editor, Workplace360

One of the advantages of working with Napier is that unlike the larger agencies they are very focused on helping me get the right people to talk to instead of just fobbing me off with marketing teams. In addition, when I need product data, product images or even people images these are with me before the meeting so anything that is super newsworthy can be posted right away instead of waiting hours for a response.
-Ian Murphy, Editor, Enterprise Times

Napier is one of our best foreign partners and we can fully recommend working with them.
-Pavel Pravosudov, Managing Director at Media C&T

Napier is a very professional and productive agency and it’s a pleasure working in cooperation with you and your team.
-Liat Gur-Arie, COO at New Tech Magazine

I unhesitatingly recommend Napier agency as an effective bridge between technology companies and professional journalists.
-Francois Gauthier, Publisher at L’Embarqué