Marketing Automation

Manually controlling marketing activities is a waste of time and money. B2B marketers must work smarter and harder than ever before. With studies showing B2B technology customers don’t contact suppliers until most of the purchasing and decision-making process is complete, marketers need to use technology to identify, reach and nurture potential customers from first interest through to sale. Implementing a marketing automation platform will put you ahead of the competition.

Marketing Automation Tools

Marketing automation tools and the Inbound methodology allows our clients to gather intelligence about potential customers, build a relationship and generate high-quality leads. Our Marketing Automation services move prospects through the marketing funnel by presenting targeted messaging and content, via email and social channels, based on their online activities.
We work with clients to fully understand their customer acquisition needs, develop a strategic plan, assist in choice of marketing automation platform (MAP) and design and implement effective and efficient content marketing campaigns.

How marketing automation helps

A combination of thought provoking copy, eye catching images, engaging video and audio; we work with clients to create cross platform bespoke campaigns, to ensure they are seen as the thought leader in their industry and the preferred supplier. From white papers to webinars, we create content that simply demands attention.

“Instead of using technology to automate processes, think about using technology to enhance human interaction.”
– Tony Zambito

Content Marketing

Marketing automation requires high-quality content to attract, convert and nurture your prospects. Our B2B tech expertise means we generate engaging content, from white papers and eBooks to infographics and videos that move contacts along your marketing and sales funnel faster. Our understanding of the customer journey means we can help you deliver the right content at the right time to generate the largest possible ROI.

How we deliver the service

Our marketing automation solutions provide information across all phases of the marketing process, including:

Prospect Identification.
Persona Creation.
Lead Generation.
Lead Nurturing.
Lead Scoring.
Lead Qualification.
Campaign Analysis.

What makes us different

Expertise in a wide range of different marketing automation platforms, letting you choose the one that is right for you.
Deep understanding of the customer journey for B2B buyers.
Technical expertise and outstanding content creation allows us to create campaigns that deliver great results.