Client: LEM

Overview: Napier developed a text only email campaign sent to a highly targeted contact list. The aim of this lead generation campaign was to drive recipients to a landing page specifically designed to prompt registrations for information on a new product launch. Napier worked with LEM to ensure the email content was compelling and the content offer on landing page was of the highest value to attract the best quality leads.

Objective: LEM were focussed on targeting Engineers to raise awareness of a recent LEM product launch. Their goal was to generate high quality leads and capture these lead detailsthrough a landing page. This was LEM’s first lead generation campaign and they were keen to utilise Napier’s expertise and media contacts.

Activities: Napier secured a segmented and highly focussed mailing list through a third party list rental. Once the database was compiled, Napier created compelling email copy to deliver LEM’s message and drive recipients to the dedicated landing page. Using landing page best practise, Napier designed a simple landing page with Unbounce to host the content offer. With advice from Napier, LEM chose a valuable piece of educational content to offer on the landing page to drive conversions. Once the email campaign had been delivered, Napier could analyse and download   the lead data from Unbounce. The leads were then subsequently passed to LEM for processing by LEM’s sales team.

Results: As LEM were impressed with the quality of the leads that resulted from the campaign, they have continued to use this tactic for further lead generation campaigns with Napier.