Napier’s Expertise and Experience

At Napier, we believe that our approach is the best way to deliver great campaigns. Our deep market insight allows us to understand the customer, the market, our client and their products.

In B2B marketing, the way you communicate is crucial. Our communications are clear, creative and effective. We take complex situations and build compelling messaging that engages and informs the target audience. As an integrated agency, content creation and content distribution are two main elements of our business; and we pride ourselves on understanding all marketing tactics and offering impartial advice on the best marketing mix.

We’ve grown because we create communications campaigns that become the engines of growth for our clients. From providing the client with our deep European insight, to delivering content-driven campaigns; we help increase our clients prospects’ momentum through the funnel, converting awareness to opportunity more quickly.

Napier is a PR and content-focused integrated agency. Our clients range from small start-ups to S&P 500 enterprises, and we tailor our campaigns to meet the needs and budget of every client.

With a heritage of almost 30 years in B2B PR, the agency has an extensive portfolio of resources and skills, including campaign strategy, account management, planning, technical writing, content generation, video production, translation and media monitoring. We create, execute and measure campaigns across Europe, using our dedicated in-house team and our network of outstanding partners based throughout Europe.

Check out the extensive range of our services portfolio here. 

Marketing has changed – the availability of data means that it is easier than ever to optimise and measure the impact of campaigns. Our specialists understand how to use a wide range of tools and techniques to provide even greater insight into the performance of your campaigns.

Insight is not just about numbers: we understand technology, markets and the needs of different B2B customers. Our research practice conducts regular studies, providing us with even more information about how to build campaigns that deliver fabulous results and add measurable value to our clients’ businesses.

We use a wide range of approaches to create high-value content that influences your audience. Our campaigns include technical articles, white papers, videos, graphics and interactive online presentations to engage potential customers and change their perceptions of our clients, their products and their technologies.

Our Content Creation service includes:

  • Marketing Strategy
  • Research
  • Writing
  • Translation
  • Design
  • Digital

We are now a fully integrated agency, using a wide range of channels to distribute content to the target audience you wish to reach. Our campaigns include paid and organic distribution both online and offline. We deliver content cost-effectively using the latest marketing technology and precise targeting, including one-to-one account-based marketing campaigns.

Our Content Distribution service includes:

  • PR – Media and Analyst Relations
  • Advertising and paid content
  • PPC (SEM & Social)
  • Marketing Automation
  • SEO and website
  • Account-Based Marketing (ABM)

Over 25 years, we have worked with a wide range of B2B clients in the technology industry, creating cohesive, pan-European campaigns that help our clients turn objectives in achievements.

Check out our case studies page to see some of our most successful campaigns, and the great results we have achieved for clients.

You can view our full team by clicking here. 

“17 years ago, I re-launched a business to help technology companies raise their awareness.

Today I am leading a company that enables technology companies to achieve sustainable growth in
Europe by converting awareness into opportunities more quickly and effectively.”

  – Mike Maynard, Managing Director