Client

ACAL Technology

Objective

Continue ongoing email marketing campaigns in the UK and achieve success with European newsletters by making best use of ACAL’s in-house database.

Activities

Napier has continued to maximise the use of contacts from ACAL’s Netsuite database, through the creation of regular email newsletters featuring a number of ACAL’s franchises, together with ad-hoc emails highlighting new lines and promotions. ACAL’s European subsidiaries are also beginning to greater utilise Napier’s email service by including a range of successful UK stories within their newsletters.

Results

The campaigns have fostered ongoing customer relationships, through an active, permission-based database. Click through rates exceed 8% per newsletter, with responses significantly increasing when incentives are offered. New customers have been acquired through the programme, which has now been rolled out across ACAL’s European operations.