A Napier Podcast: Interview with Adrian Tobey – Groundhogg.io

In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Adrian Tobey, Founder of Groundhoog.io, who discusses where he decided he wanted to build a marketing automation system, and how he managed to become so successful in such a short space of time. To listen to the interview and to stay up to date when a new episode is live, click…

Ad Blocking: How Does it Work and What Should Publishers do About it?

If you’re advertising online or in advertising-funded publishing, you need to know about ad blocking. In either case, this technology will potentially reduce the number of times advertising is seen, either making your campaign less effective or reducing your advertising income. This blog post provides a primer that explains the technology and how publishers are fighting back against ad…

How We Solve the Top 10 B2B Marketing Challenges

It’s surprising how often different clients raise the same challenges. That’s what’s great about agency life: we see the same problems, with different context, and can build a toolbox to resolve them. Here’s our list of the top 10 issues we help clients resolve: Content Creation Ensuring and Demonstrating Value Making Best Use of Marketing Technology Marketing Automation Lead…

Napier Feature in The B2B Marketing Agencies Benchmarking Report 2020

Napier was recently invited to participate in the B2B Marketing Agencies Benchmarking report 2020, and we were delighted to see that this year we have moved up in the league table! Here at Napier, we take the approach that size isn't everything, and we are focussed on pitching our business to the right type of clients, where we know our knowledge and deep insight of the market will help our…

Alternatives to Meaningless Marketing Metrics

Digital channels have enabled marketers to generate huge amounts of data, from number of followers to click-to-open rates. Although these metrics can be useful when analysing the performance of campaigns, they do not tell the whole story. Without context, many marketing metrics are meaningless, and frequently referred to as “vanity metrics”. An Example of Meaningless Metrics A great example…

Semtech’s Lauren Roady – Marketing Expert Interview

Lauren Roady, Digital Corporate Marketing Manager at Semtech, is the latest marketer to take part in our marketing expert interview series. From Lauren's top tips for marketing automation campaigns to her view on the 3 biggest marketing challenges, we asked Lauren a variety of questions to learn everything we could about our latest marketing expert. In which marketing activities do you…

From Apprentice to Marketing Specialist – National Apprenticeship Week 2020

It has been three years since I completed an apprenticeship with the Napier Group, and I have recently hit 4 years of working with the agency. As each year passes and the National Apprenticeship Week dawns, I often reflect on how my apprenticeship allowed me to blossom into the Marketer I am today. In this blog I thought I would share my perspective on how an apprenticeship helped kickstart my…

6 Tips to Getting Started with Marketing Automation

Marketing automation can provide B2B marketers with the opportunity to market more efficiently, quickly and successfully. But making the commitment to purchase a marketing automation platform can be a big decision, and B2B marketers can find it daunting to understand where they should begin, with such a wide range of resources available to them. It’s important to have a marketing automation…

Marketing Challenges Solved

Marketing Challenges We Solve Content Development Developing content is one of the biggest challenges for B2B technology organisations today. Typically the subject matter experts are also responsible for product development, selling to clients or even take on both these roles. This leaves little time for them to create content. Our role as an agency is to make content creation a smooth,…

Sales Enablement

Sales Enablement Sales enablement empowers your salespeople to perform at their best. Sales teams struggle to close deals without the right tools and information, and integrating marketing and sales is critical to maximise the conversion of leads to customers. We work with leading B2B technology companies, delivering sales enablement programmes that empower their sales organisations…

A Napier Podcast: Interview with Clive Over, Director at Napier

In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Clive Over, PR veteran and Director at Napier, who shares the biggest differences he sees between marketing in the US and Europe. To listen to the interview and to stay up to date when a new episode is live, click one of the below links to subscribe: ‎Marketing B2B Technology…

Account Manager – Job Description

PR and Marketing Account Manager Job Description The Company Napier is a well-known, highly respected high-tech PR and marketing agency in Europe. As a successful team with a track record of building brand awareness and accelerating sales for our clients, we are now seeking senior PR and marketing account managers who are looking for their next adventure in the beautiful city of…

Senior PR and Marketing Account Manager (Europe)- Job Description

Senior PR and Marketing Account Manager (Europe) Job Description The Company Napier is a well-known, highly respected high-tech PR and marketing agency in Europe. As a successful team with a track record of building brand awareness and accelerating sales for our clients, we are now seeking senior PR and marketing account managers who are looking for their next adventure in the…

Growing B2B Agency Napier Welcomes Clive Over as Associate Director

Clive Over - Associate Director Napier has welcomed Clive Over to the Napier team as Associate Director. Clive joins the team as a Silicon Valley veteran, with more than 20 years’ in the B2B tech industry with leading companies in data storage, enterprise software, data centre and semiconductor markets. He brings to the team extensive experience in building comprehensive integrated…

A Day in the Life of an Account Manager

At Armitage Communications, we’re keen to share with you the different roles we have within the team. From Account Directors through to Marketing Specialists, we have a range of people performing a variety of tasks on a daily basis. In this blog, we’ll share with you Rose’s typical day. Rose started in PR over five years ago as a Junior Account Executive and is now a Junior Account Manager.…

Clive Over – Director

Clive joined Napier in 2019 from the San Francisco Bay area as a 20+ year silicon valley veteran. He has specialised in building comprehensive integrated marketing and communications programmes, brand strategies and lead generation campaigns for leading technology companies in hardware, enterprise software, and semiconductor markets. Most recently he was Director of Public Relations, Events…

Napier’s First Trends Webinar

Here at Napier we've decided to take a new approach to sharing our insights of the industry, with our first recorded trends webinar! Our webinar focuses on the latest marketing news and trends including: Some good news about the financial performance of the B2B publishing companies in Europe The implication of layoffs at Aspencore, the largest global publisher of titles for the…

All About Circuits Unveil New Features with Site Relaunch

EETech has announced the relaunch of its site All About Circuits (AAC), revealing a new sleek design as well as access to a new set of features. As one of the largest and most active communities for electrical engineers, the site provides free content including technical articles, news, and projects, along with an extensive open-source textbook and a forum moderated by industry experts. The…

Who Should You Target: The Grass Roots or the C-Suite?

In our business there certainly seems to be a trend of companies wanting to allocate more of their time and money to reaching the most senior executives in target customers’ organisations: the C-suite. The logic goes that if you can get someone like the CEO interested in your product then the rest of the company will fall in line and sales will be simple. Not everyone is trying to do this: we…

What is Active View Viewability and How Can You Improve its Performance?

Ian Poole, editor of Electronics Notes, has provided some great insight with his blog posts in the past, which is why we were delighted to receive Ian's latest blog detailing what Active View Viewability is, and his journey to adopting Google Ads as the primary form of revenue generation for Electronics Notes. What is Active View Viewability and How Can You Improve its Performance? Many…

Growing B2B Agency Napier Welcomes Two New Hires

30th September 2019: Napier, a leading B2B PR and Marketing agency has welcomed two new hires to its team. Claire Davis joins the team as an Account Manager with over 15 years’ experience working for London-based client and agency side businesses. Claire has managed extensive marketing activity through-the-line, and her account management skills include B2B and B2C campaigns many of which have…

A day in the life of a Marketing Specialist

My name is Taylor, and I’m one of the Marketing Specialists at Armitage Communications, based in one of our locations in Saffron Walden, Essex. The purpose of this blog is to share some of the details about how I got into the marketing industry, my typical working day, and help you decide if a similar role could be for you. I originally joined the company four years…

Inbound 2019: ABM is Just Good Strategic Marketing with Personalisation

At Inbound I attended a session presented by Sigstr, a company that delivers email marketing by appending different footers to emails. We use one of their competitors to do exactly the same thing: please do ask if you want more information. During the presentation, the speaker, Justin produced one of the wisest comments I’ve heard about ABM: “ABM is just good strategic marketing with…

Inbound 2019: Marketing and Connection Emails for Contact Nurturing

At Inbound 2019 I attended a session billed as giving the inside information on HubSpot’s email nurturing campaigns. Although we didn’t really get that complete “under the hood” view of what HubSpot does, we did get some interesting insights into two different types of emails that HubSpot uses during their nurturing process: marketing and connection emails. An Overview of HubSpot’s Emails…

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