Helping Organisations Thrive Podcast Interview: Developing Young People in Organisations
The Helping Organisations Thrive, hosted by Julian Roberts, aims to provide leaders with insights, discussions and robust strategies to help their companies thrive. They recently sat down with Mike, Managing Director at Napier, who discusses his passion for recruiting and developing young people at Napier.
Listen to the full interview here, or via your favourite podcast app, and don’t…
A Napier Podcast: Interview with Cassandra Jowett – PathFactory
In this podcast episode, we interview Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform.
Cassandra shares how her passion for content marketing led to her joining the PathFactory team, and how the platform helps B2B companies connect content to their customers and create experiences to grow revenue.
She also shares how PathFactory takes…
A Napier Podcast: Interview with Shea Castle – Terminus
In this podcast episode, we interview Shea Castle, Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform.
Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter.
He also shares how…
How a Social Media Scheduling Tool Levelled-Up Our Game
Although the last 14 months has proved to be a challenging time for businesses across the globe, social media was an essential communication tool in keeping businesses and audiences connected. In some instances, social media became the main form of communication between a business and its customers. With travel restrictions in place and no live audiences allowed, through social media businesses…
Napier Renews Eurocom Worldwide Membership for 2021
We are delighted to share that Napier has renewed our Eurocom Worldwide membership for 2021, ensuring we have continued access to the best B2B and technology expertise across the globe.
Eurocom Worldwide is a global PR network of agencies that service over 1000 client enterprises in 70 countries on all five continents. The members are communication specialists and excel in developing…
A Napier Podcast: Interview with Andrew Hally – Bynder
In this podcast episode, we interview Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform.
Andrew shares how digital asset management has evolved over the last few years, and how Bynder helps companies 'scale-up', using DAM to power the digital experience.
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An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent
How do companies nurture their leads? Do they do it well, badly, not at all?
To answers these questions, we invented an employee, Freddie Fox, and sent him out into the world to sign up for various companies to see how they would treat him. During February 2021, Freddie registered with 21 different companies. But he did not respond to any communications from those companies apart from double…
Microchip Awarded Certificate of Excellence for Online Banner Marketing
Congratulations to our client Microchip, who has been awarded a Certificate of Excellence for online banner marketing 2020 by Electronics Weekly.
The certificate was awarded in recognition of outstanding performance and engagement by achieving the highest in-read video click-through rates, and the highest welcome ad total number of clicks.
Each year, Electronics Weekly awards the companies…
4 Email Marketing Trends to Watch Out for in 2021
I recently came across an email marketing trends report from Smart Insights, a publisher and online learning platform. The report was part of their email marketing and marketing automation toolkit, which focussed on the email marketing trends we can expect to see in 2021, based on insights from surveys and 10 email marketing experts who gave their views and examples of the future of email…
Napier’s Four-Step Process
Napier's Four-Step Process
Our unique four-step process takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE.
In the DETERMINE step, we build a deep understanding of the situation to work out how to outsmart your competition. We look at the client, their markets, products,…
The New Napier ABM Tactics Advisor
One of the fastest-growing services we offer is support for account-based marketing (ABM) campaigns. It's also a service that generates a huge number of questions as clients grapple with the different approaches that could be used to target marketing activities to specific accounts. As we often discuss which tactics would be the best with our clients, we thought it would be fun to create an…
How the Marketing Automation Software Advisor Works
How the Marketing Automation Software Advisor Works
The Napier marketing automation software advisor asks questions about your database and target customers to understand which of the many different marketing automation platforms would be most suitable for you. It's intended as an initial guide, rather than providing an absolute solution for your campaign: everyone's situation is…
A Napier Podcast: Interview with Olivia Kenney – LeadSift
We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast.
In our latest episode, we interview Olivia Kenney, Marketing Manager at LeadSift, a sales intelligence platform that generates qualified leads using intent signals. Olivia shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and…
Growth Acumen Podcast Interview: B2B Sales and Marketing Trends in 2021
Napier's Managing Director Mike recently sat down with Steven Norman, owner and host of the Growth Acumen podcast, which aims to help B2B sales leaders upgrade their knowledge and skills.
In the podcast interview, Mike and Steven discuss marketing campaigns that deliver a sale advantage, and how Napier strives to align the sales and marketing functions in order to drive targeted, high-value…
Marketing Automation Software Advisor
What is the Best Marketing Automation Platform for Me?
Complete the form to find out which marketing automation platforms would best suit your needs.
How does the Marketing Automation Software Advisor Work?…
How the ABM Advisor Works
How the ABM Advisor Works
The Napier ABM advisor asks questions about your target customers to determine the best approaches for your ABM campaign. It's intended as an initial guide, rather than providing an absolute solution for your campaign: everyone's situation is different so it's always worth talking with Napier to find out if anything might change our initial recommendations.…
The Good, the Bad and the Ugly of Landing Pages
We’ve all seen them, responded to some and maybe written a few as well – but what really makes a good, effective landing page?
This was the question behind Napier’s latest webinar, which delved into the Good, the Bad and the Ugly of landing pages.
The webinar set out to answer the question, ‘What makes a great landing page?’ – but first, let’s explore what a landing page is. We can define a…
ABM Advisor
What are the Best ABM Tactics?
Respond to the following questions to find out the best ABM tactics for your situation. To learn more, click here to find out how the Napier ABM Advisor works.…
B2B Marketing Priorities for 2021
We recently conducted a poll to find out what our clients’ priorities were for 2021. As a quick poll of sentiment, we didn’t get, or intend to get, a large number of responses, so please do treat these results with caution: they’re from a small sample. However, we do think that the findings were interesting.
B2B Marketing Priorities for 2021
When asked what the most important priority was, the…
The 11 Different Types of Nurturing Campaign
I’m often asked by clients for examples of great nurturing campaigns: it’s not only those who have recently acquired marketing automation software, as even experienced users want to know “what works and what doesn’t”. On the fact of it, it’s a reasonable request: surely there are some best practices that you can follow to guarantee success?
In practice, I’ve found that it’s really hard to…
Electronics Weekly Releases Advertising in a Crisis Whitepaper
Electronics Weekly has released an 'Advertising in Crisis' whitepaper which focusses on understanding whether advertising in a crisis is truly worthwhile. The whitepaper explores the impact on both immediate and longer-term companies' decisions to either cut, freeze or increase their marketing spend due to the COVID-19 pandemic in 2020, by analysing the performance of campaigns across numerous…
A Napier Podcast: Interview with Steve Zakur – Solosegment
We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast.
In our latest episode, we interview Steve Zakur, CEO & Co-Founder of Solosegment, which provides software that drives engagement and leads with anonymous data and AI.
Find out more about Solosegment and the meaning behind anonymous personalization, by listening to the episode here.
To stay…
A Napier Webinar: Landing Pages: The Good, the Bad and the Ugly
Here at Napier, we understand that landing pages are a key area of your marketing strategy. If your landing page is not optimised for success, your results can suffer.
Napier recently held a webinar 'Landing Pages: The Good, the Bad, the Ugly', which analyses the layout and content of landing pages used by a variety of B2B technology companies. We address:
Our honest opinion of…
A Napier Podcast: Interview with Chris Newton – Intellimize
In our latest episode on Napier’s Marketing B2B Technology Podcast, we interview Chris Newton, VP of Marketing and Business Development at Intellimize, a website optimization company, that intelligently optimizes each buyer’s path to drive more revenue, and more leads from websites.
Find out more about Intellimize, as well as Chris's insights into why website optimization can have real…
The Truth Behind Content Marketing
At Napier, one of the questions we often get from clients is whether content marketing is too good to be true? They ask because a lot of people promise all sorts of things from content marketing and yet, many clients find that the results are not as good as they hoped.
But first of all, what do we mean by content marketing?
One definition is that content marketing involves the creation and…