An In-Depth Look into the Truth about Artificial Intelligence in Marketing

As with many other aspects of industry and commerce, Artificial Intelligence, or AI, is having a huge effect on marketing, bringing exciting new tools to bear on the task of promoting goods and services to varied markets. There has been a huge increase in the numbers of companies offering marketing technology. Many claim to use AI, but how many of them actually do so? To get the real picture,…

How to Make Your Industrial Search Marketing Campaign Fail

In industrial marketing we often find that search advertising is used to enhance or support other activities. Whether you are running an industrial PR campaign, want to drive leads to a landing page for marketing automation, or are running a campaign for online e-commerce sales, search marketing can be an important part of the campaign mix. At Napier we’ve reviewed a wide range of different…

Is Industrial PR Different from Consumer PR?

In many ways, industrial PR isn’t that different to other forms of public relations. The PR Consultants Association in their guide to what does the PR industry do state: The leading duties of the industry are general media relations, media relations strategy planning, and digital and social media – this is the case for industrial PR as well as for consumer PR agencies are most likely to…

Nesbert Musuwo – Account Manager

Nesbert is an Account Manager and comes with marketing managerial experience dealing with high-net worth clients in a supercar business selling Bugatti’s, Lamborghini’s and Ferrari’s. Nesbert joins the team with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing. Nesbert has been responsible for growing social media platforms to an incredible…

Ian Jarrett – Managing Director

Ian is a strategic thinking B2B marketing specialist with a wealth of experience in the definition and delivery of marketing plans that connect and engage at all levels. Ian has worked for and alongside B2B blue chip and small/ medium enterprises both in-house and agency side and has significant experience in both digital and traditional marketing campaigns. A qualified engineer with a vast…

Edward Neale – Associate Director

Having originally studied to be a lawyer, Ed made the transition from journalism into the world of industrial and technology marketing communications over 20 years ago and has stayed in it ever since. A passionate lover of stories and supporter of the valuable role that engineering plays in all aspects of our lives, he brings the ability to be able to put complex technical concepts and topics…

A Napier Webinar: Uncovering the Truth about Artificial Intelligence in Marketing

Artificial Intelligence is the latest buzzword, but to what extent does AI truly make a difference to your marketing? Napier recently held a webinar 'Uncovering the truth about Artificial Intelligence in Marketing', which explores the true impact AI has on marketing activities. We address: What marketing tools vendors mean by AI The truth about AI in B2B marketing Examples of…

A Napier Podcast: Interview with Chip House – SharpSpring

We are delighted to share the latest interview from Napier's Marketing B2B Technology podcast. In this episode, we interview Chip House, CMO at SharpSpring, who discusses why he thinks marketing automation is a revenue growth platform, and why SharpSpring's vision to cross CRM, sales and marketing automation to provide a comprehensive suite of tools will continue to be a major success in the…

ABM – Where Are We Now?

It’s safe to say that Account-Based-Marketing (ABM) is now an embedded strategy in the B2B space and that it isn’t going anywhere. ABM likes to shift shape, taking many forms including account-based-marketing, account-based-everything, and account-based-sales. Whatever name you choose to call it, they are essentially the same thing and is something you should be looking into it if you’re not…

6 Key Things we Learnt from Eurocom’s Worldwide COVID-19 Survey

Napier is a proud member of Eurocom Worldwide, the global PR network for B2B and technology. The Eurocom network gives us access to some of the best B2B and technology expertise across the globe, as well as insight into the latest updates or trends from the global PR industry. Most recently, Eurocom launched a survey working with medium-sized enterprises in the B2B and Technology industry to…

5 Effective Ways you can use Personalization with ABM

In B2B, companies are often faced with a team of decision makers, and a long sales cycle where it is vital to keep a prospect engaged. Account-Based Marketing (ABM) provides companies with a strategy that can support long term business plans and is an approach that uses personalized messages, campaigns and outreach programs to attract and maintain the attention of specific, high-value…

A Napier Webinar: Is Content Marketing too Good to be True?

Content marketing should be at the centre of any B2B marketing strategy. Without it, marketers would be unable to build trust with their audience, connect with customers, or improve conversions and generate leads. Yet, only 42% of B2B marketers report that they're effective in their content marketing efforts. Napier recently held a webinar 'Is Content Marketing too Good to be True?', which…

Bot or Being?

Are your email metrics suffering from surges in email clicks from bots? Email security bots are known as a marketer's worst enemy. These pesky bots like to click on our emails and confuse email marketing teams left right and centre. While many email marketing platforms try to filter out bot clicks from your reporting, it's difficult to remove all of these clicks from reports. The problem…

A Napier Podcast: Interview with Chris Dickey CEO of Visably

We are delighted to share the latest interview from Napier's Marketing B2B Technology Podcast. In our latest episode, Mike, Managing Director of Napier, interviews Chris Dickey, PR veteran, founder and CEO of Visably, a new SaaS start-up. Chris shares his insights into the strategy of Search Engine Visibility, and how he helps his clients maximise the likelihood of discovery on the first page…

HubSpot’s State of Marketing Report 2020

We were delighted to receive our copy of HubSpot's state of marketing report 2020, which surveyed over 3,400 global marketers, and were excited to delve in for an in-depth look at the latest decisions marketers are making, and the trends we should be seeing this year. Read on for some great stats and insights into the marketing landscape. Content Marketing A content marketing strategy allows…

Our Global Network

Napier is a member of Eurocom Worldwide, the global PR network for B2B and technology. The network includes 30 agencies with 50 offices spread over 100 countries on five continents. In total the network employs 800 people and services over 1,200 clients. Eurocom Worldwide members excel in developing integrated communications campaigns that involve your company with key audiences and…

Armitage Communications Welcomes Nesbert Musuwo as Account Manager

Nesbert Musuwo is the latest addition to Armitage Communications, joining the team as Account Manager, with 6 years of marketing experience and a First-Class Honors Degree in Business Management with Marketing. Previously a Marketing Manager dealing with high-net worth clients in a supercar business selling Bugatti’s, Lamborghini’s and Ferrari’s; Nesbert has been responsible for growing social…

Natasha Le Marquand – Account Manager

Natasha is an Account Manager at Napier, with previous experience working for a leading B2B lighting manufacturer as their in house marketing executive. She has worked on a variety of campaigns focused on communicating technical detail using a broad range of channels. Having spent years focused on campaigns within the electrical industry she is keen to develop her skills agency side and work on a…

A Napier Podcast: Interview with Fernando Angulo – SEMRush

In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Fernando Angulo, Head of Communications at SEMRush who shares how marketing professionals that don't specialise in digital can make use of a tool such as SEMRush to improve their marketing campaigns. To listen to the interview and to stay up to date when a new episode is live,…

A Napier Podcast: Interview with Adrian Tobey – Groundhogg.io

In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Adrian Tobey, Founder of Groundhoog.io, who discusses where he decided he wanted to build a marketing automation system, and how he managed to become so successful in such a short space of time. To listen to the interview and to stay up to date when a new episode is live, click…

Ad Blocking: How Does it Work and What Should Publishers do About it?

If you’re advertising online or in advertising-funded publishing, you need to know about ad blocking. In either case, this technology will potentially reduce the number of times advertising is seen, either making your campaign less effective or reducing your advertising income. This blog post provides a primer that explains the technology and how publishers are fighting back against ad…

How We Solve the Top 10 B2B Marketing Challenges

It’s surprising how often different clients raise the same challenges. That’s what’s great about agency life: we see the same problems, with different context, and can build a toolbox to resolve them. Here’s our list of the top 10 issues we help clients resolve: Content Creation Ensuring and Demonstrating Value Making Best Use of Marketing Technology Marketing Automation Lead…

Napier Feature in The B2B Marketing Agencies Benchmarking Report 2020

Napier was recently invited to participate in the B2B Marketing Agencies Benchmarking report 2020, and we were delighted to see that this year we have moved up in the league table! Here at Napier, we take the approach that size isn't everything, and we are focussed on pitching our business to the right type of clients, where we know our knowledge and deep insight of the market will help our…

Alternatives to Meaningless Marketing Metrics

Digital channels have enabled marketers to generate huge amounts of data, from number of followers to click-to-open rates. Although these metrics can be useful when analysing the performance of campaigns, they do not tell the whole story. Without context, many marketing metrics are meaningless, and frequently referred to as “vanity metrics”. An Example of Meaningless Metrics A great example…

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