Advertising

Advertising Paid media strategies crafted to deliver outstanding return on investment. Our creative approach coupled with keen negotiation means we are a B2B advertising agency that combines a broad spectrum of media and channels to build advertising campaigns that grab attention and change perceptions. Our understanding of your audience means we communicate at their level,…

Napier Welcomes Jennifer Deroche as Account Manager

Jennifer joins the Chichester team bringing a wealth of experience from France and the United Kingdom, having developed her PR and Marketing skills in both agency and in-house. Her expertise includes public relations, strategic marketing, email campaigns and events. Jennifer’s previous experience covers a range of different industries, from academic publishing to agriculture. This year, Jennifer…

Using HubSpot to Send Personalised Multi-Language Emails to Increase Open Rate

  Client: Farnell element14 Objective: To increase sales Activities: By using HubSpot’s marketing automation software, we have been able to send personalised multi-language emails. The emails use dynamic content to pull in data directly from their CRM, meaning that we can make a template once and then the content for the emails are built automatically using customer data and there…

CIM Lecture notes – Week 5 – Describing the process and stages involved for digital adoption

What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for different contexts.   What is digital adoption? The world is integrating to digital whether we like it or not, digital adoption is about understanding how to adapt to this change and use it is how intended. A very common misuse of digital…

CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses

What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with their strengths and weaknesses. We also looked at how digital hardware can be co-ordinated.   Strengths and Weaknesses for Some of the Digital Communication Mix   Live chat Strengths: Oversea call centres now mean that we can…

Why isn’t Everyone Using Account Based Marketing (ABM)?

Account-Based Marketing (ABM) seems like a no-brainer: focus your marketing spend on the people who are likely to have the biggest impact – your key accounts and targets – and inevitably you will achieve better ROI. Despite the superficial attraction of such a strategy, many companies are only spending a small proportion of their budgets on ABM, and some are doing nothing. Why is this? This…

How I Learnt About HTML Emails and Marketing Automation

Marketing automation can seem daunting... especially when looking at the full picture from someone who hasn’t worked with it before. Marketing Automation is so valuable to your business from cutting down time spent on previous manual tasks such as the creation and sending of emails, social media posting, and of course the tracking insights that come with measuring all your marketing activities in…

CIM Lecture notes – Week 2 – Integration of Online and Offline Marketing

What did we cover? In this lesson we were assessing the impact, and influence of the dynamic digital environment. We discussed the integration of online and offline marketing concepts and applications, and also looked into how customer behaviour has changed as a result of the digital environment.   Integration of online and offline marketing Digital is great but... Not every ad will…

CIM Lecture notes – Week 1 – Digital disruption and The Scope of Digital Marketing

What did we cover? In this week’s lesson, our focus was on the impact of digital disruption. What exactly is digital disruption? Digital disruption is the introduction of new digital products, and more importantly how they can make an impact on your business model. We also looked at the scope of digital marketing, with specific attention to the Internet of things, Big Data, and Marketing…

Our Results – Case Studies and Testimonials

Our Results - Case Studies and Testimonials Napier is an award-winning agency and has been at the heart of marketing technology in Europe since 1984. We combine strategic planning, PR, advertising, direct marketing, events and new media into cohesive, pan-European campaigns which help our clients turn objectives into achievements. Take a look at some of our successful campaigns…

Developing Thought Leadership and Showcasing Client Products

  Client: Vector Objective: Showcase Vector's products, services and thought leadership Activities: We worked on a campaign to produce a series of articles explaining their approach to producing high quality software for embedded systems in cars, which secured excellent coverage across a series of top European automotive, electronics and testing publications. Rather than just…

Incisive Works Reveal Insight into B2B Tech Marketing for 2018

Incisive Works has released a report which provides valuable insight into IT decision-makers and the tech marketing that they respond to. Titled ‘B2B Tech Marketing: Are Tech Marketers Delivering What Decision-Makers really want?’, the report gains information from surveying 181 IT buyers, 153 business technology marketers and interviewing specially-selected IT buyers and marketers. With…

What has an apprenticeship meant for my future?

It’s safe to say that I don’t regret my apprenticeship with Napier one single bit. My journey started when I finished taking my A levels at sixth form and I decided to jump straight in and take the apprenticeship route to kickstart my career. I was amongst the minority of people who chose to take an apprenticeship rather than going to university, and I really feel like the hard work has paid off…

Emily’s Level 3 Apprenticeship Experience at College

People often ask me how my workload at Napier affects my apprenticeship coursework, and I must say that managing college vs. Napier work hasn’t been an issue for me. This is because everything that I have learnt in college has been transferable to my work at Napier, in one way or another. Similarly, my work at Napier aids my college course, and a lot of my coursework portfolio has been made up of…

From Apprentice to Marketing Specialist – Taylor’s Journey

It has been a year since I completed an Apprenticeship with Peter Bush Communications, and I have recently hit the milestone of my second year working with the company. It’s odd thinking that just a couple of years ago, I wasn’t certain about what I wanted to do, or where I wanted to go after Sixth Form. I applied for an Apprenticeship through Cambridge Regional College in 2015 and since then,…

The GDPR Questions You Should Ask Your Agency

At Napier, we’re not offering a service to magically guarantee GDPR compliance. It’s just too complex a topic to be able to offer any kind of standard solution that will work for more than one client. The regulation is also so wide-ranging that as a marketing agency, we can’t tell you what to do, or even whether you are compliant or not. We are, however, keen to help our clients ensure compliance…

Mouser’s Graham Maggs – Marketing Expert Interview

Graham Supporting the Portsmouth FC Football Team Graham Maggs, Vice President of Marketing EMEA at Mouser Electronics, is the latest marketer to take part in our marketing expert series. From Graham's view on the most-over hyped marketing tactic, to his favourite football team, we asked Graham a variety of questions to learn everything we could about our latest marketing expert.   …

Campaign highlights from 2017

For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… Vicor, Zero Volt Switching Whitepaper campaign This content campaign aimed to promote the Vicor Zero Volt Switching whitepaper by encouraging people to fill in the form and download it, resulting in a list of marketing qualified leads for Vicor. We started…

Here’s Why You Don’t Rank in Google

One of the more popular talks I went to at INBOUND2017, was this “Here’s Why You Don’t Rank in Google” – the room was packed. And why wouldn’t it be? There are many articles, case studies and a lot of content around highly successful SEO campaigns. The issue is that it is difficult to understand what you can realistically expect from an organic search campaign. Sifting through the hundreds of…

Napier’s Top 10 Digital Trends for 2018

It’s that time of year again, so as 2017 heads to a close, marketers are on the outlook for the newest and hottest trends heading into 2018. At Napier we are no different, and this is why we have asked our experienced and knowledgeable team to tell us what they think are the key digital trends for 2018. We have narrowed down our list to our top 10 most important; to let you know what to expect…

INBOUND Taught Me: How to Win in the ever-evolving world of Social Media

During the time we spent at the HubSpot INBOUND Conference 2017, we attended partner day. As proud partners of HubSpot, we joined other agencies for the day, where we learnt the latest news about HubSpot features, and attended special sessions, not available during the 3-day main event. One session that stood out, and stuck with me was the ‘How you can Win in the New, Ad Powered, Video Driven,…

Marketing Technology Role – Computer Science/IT Graduate

Napier is looking to recruit a graduate in computer science or other IT discipline to join our team as a marketing technology specialist. The successful candidate will be looking for a career that uses their programming and IT skills, and helps them develop a strong understanding of modern marketing. The role encompasses the following: HTML/CSS coding for email marketing and website…

HubSpot announces Data Centre in Germany

HubSpot has further proved its commitment to Europe this year, by not only opening a new Berlin office, but also announcing a new Germany based data centre for 2018. HubSpot's findings from a recent survey has identified Berlin as the fastest growing tech city in Europe, with a vast majority of respondents positioning the city as a growing hub for startups and tech companies. The survey was…

INBOUND Taught Me: How to Overhaul Lead Nurturing and Double Conversions

Throughout my time at INBOUND 2017, I spent a lot of time listening about HubSpot’s (rightly so) ‘awesomeness’.  This is why it was almost refreshing to attend a presentation where HubSpot admitted to their mistakes, and presented to us a journey of how they overcame their challenges. The presentation in question was held by HubSpot’s very own Senior Marketing Manager Laurie Aquilante, who…