EE Times | Editor moves and other news
This is a summary of all of the blog posts we have written about EE Times up to December 2018.
EE Times Europe Returns – In Print!
November 30th, 2018
At electronica Aspencore announced the “special issue” of EE Times Europe created for the show would actually be the first issue of a regular print publication. The new EE Times Europe will be published by the ICC Media team, and effectively…
Top things we learnt at INBOUND 2018
Earlier this year, I attended INBOUND – one of the best and biggest marketing conferences around. I attended last year’s too and as always, I took full advantage of the advice and tips that INBOUND provided.
One of the key sessions I went to at INBOUND this year, was ‘Content is the key to the email Inbox’. An interesting session that covered what is really needed to build trust, generate…
The Napier approach – Our 4-step process for delivering great service
WHAT?
The Napier approach was designed to help ensure we deliver the best service possible to our clients. A 4-step process tailored for the B2B technology market, ensures that we are applying the right processes and methodologies. Especially when planning, but also in our daily marketing activities. This approach is a great way to stop focusing on the individual activities and start thinking…
Napier’s Marketing Tools
Napier's Marketing Tools
Napier's Marketing Tools will help marketing professionals plan, execute and deliver successful B2B technology campaigns. From your website to your ROI, Google Analytics and even your MQL's, we've got you covered. Our collection of marketing tools can help marketers plan and deliver campaigns for their success.
Napier’s Marketing ROI Calculator
The ROI calculator…
How to use Google Analytics to track ALL of your Marketing Activities
Google Analytics is an important tool to use in digital marketing. It allows businesses to measure results of campaigns, compare data and a whole lot more. Google Analytics shows data from all channels that are pointing traffic to a website, such as: PPC, social media, direct traffic and SEO.
The ability to monitor and analyse platforms pinpoints what is working well and what isn’t. Having…
Top 5 facts you need to know about Account-Based Marketing (ABM)
In many B2B organisations, Account-based marketing has become a big deal as it seems to be brought up at many conferences and in all strategic marketing discussions. We think ABM is a fantastic strategy for growth but there is an excessive amount of information floating about. Act-On states that only “43% of people have a clear definition of what ABM is.
90% of marketers believe that ABM is…
Google Analytics Link Generator
If you are using Google Analytics, then it's important that you tag all your adverts, emails and other digital campaigns with the correct coding to ensure that GA can track results accurately. Napier's Google Analytics Link Generator ensures you create a link that is in the correct format to transfer data accurately.
Simply enter the details of your campaign below to get your Google Analytics…
CIM Lecture notes – Week 4 – Marketing information and research
What did we cover?
This lesson was focused on marketing information/ data and research, why we need insight as marketers, and how we can use it to make better judgements and more effective campaigns.
Another aspect of reviewing marketing information is the form it comes in and how we collect it, read on to learn about what we did in week 4!
Marketing information - What’s the need?……
HARTING’s Natasha Sephton-Pike – Marketing Expert Interview
Natasha Sephton-Pike, Regional Marketing Manager at HARTING is the latest marketer to take part in our marketing expert series. From Natasha's view on the biggest change to B2B Marketing in the past 3 years, to the hobbies she likes to do in her spare time, we asked Natasha a variety of questions to learn everything we could about our latest marketing expert:
What do you like to do in your…
Why Video is STILL the Future of Content Marketing
Video marketing has quickly become a key player within a marketer’s content marketing strategy. With the digital landscape shifting significantly over the last few years, marketers now have no choice but to deliver their content the way consumers want it.
Yet, some marketers are still not convinced that video marketing is the way of the future. Luckily, video engagement is analysed by all the…
LinkedIn – Everything You Need to Know to Succeed
LinkedIn - Everything You Need to Know to Succeed
At Napier, we know it can be hard to use B2B LinkedIn to your full advantage. With 467 million members on LinkedIn, it can be difficult to optimise your content and make your company page stand out.
We understand the struggles you can face, and searching for advice on LinkedIn Marketing can sometimes feel endless. Well, look no…
CIM Lecture notes – Week 2 – Planning and buying behaviour
What did we learn?
In the second week of our digital module we discussed the marketing planning process and why it’s an important part of marketing. In this lesson we also covered buying behaviour which varies with every customer.
We also took a look at how influencers can have an impact on the business, or customer/ consumer such as environmental, social and political.
The…
Generating leads and positioning brand with a webinar
Client: Vicor
Objectives:
To promote the Vicor brand to European Power Designers and Engineers with the promotion of a webinar
To position Vicor as industry experts in power design, with specific knowledge in rail applications
To generate targeted prospects that Vicor can then nurture, and ultimately sell its products to
Activities: We worked with experts at Vicor to…
CIM Lecture notes – Week 1 – Marketing’s position within a business
What did we cover?
We have moved onto the next module of the CIM course (the marketing module), and begun by exploring the definition of marketing, the function of it and the role it plays within a business.
Marketing defined
A main concept of marketing lies with the idea that marketing is the management of an exchange process, we exchange our goods whether it be money, products, ideas and…
Analyst Relations
Analyst Relations
Analysts are the people your customers trust to tell them about your organisation. Without their recommendations, customers will be reluctant to engage, as nearly every audience with which an organisation communicates will be a consumer of intelligence produced by industry analysts. From end users and vendors to procurement departments and government bodies,…
Account-Based Marketing
Account-Based Marketing (ABM)
We are the leading account-based marketing agency in B2B technology: we've probably already targeted your target customers!
Why waste money marketing to organisations that will never be major customers. Get your marketing and sales working together to target your time and money to the audiences likely to generate the biggest returns.…
Working with Napier
What's it like to be a Napier client? Well of course we'd say it's the most wonderful experience. But perhaps the following information will help give you a better idea.
Your Team
You'll be allocated an account team with a lead account manager. Some clients like to run all projects through the account manager, while others prefer to talk directly to the team members. Either approach is fine…
CIM Lecture notes – Week 6 – Digital marketing plan models (Your planning tool kit!)
What did we cover?
As the due date for our coursework was quickly approaching, this lesson was spent recapping on multi-channel campaigns and the models we have worked on throughout the units. We also looked at how exactly, we can in-corporate these into a digital marketing plan.
Customer Journey
To understand the customer journey, you must investigate the different touch points that…
Advertising
Advertising
Paid media strategies crafted to deliver outstanding return on investment. Our creative approach coupled with keen negotiation means we are a B2B advertising agency that combines a broad spectrum of media and channels to build advertising campaigns that grab attention and change perceptions. Our understanding of your audience means we communicate at their level,…
Napier Welcomes Jennifer Deroche as Account Manager
Jennifer joins the Chichester team bringing a wealth of experience from France and the United Kingdom, having developed her PR and Marketing skills in both agency and in-house. Her expertise includes public relations, strategic marketing, email campaigns and events. Jennifer’s previous experience covers a range of different industries, from academic publishing to agriculture. This year, Jennifer…
Using HubSpot to Send Personalised Multi-Language Emails to Increase Open Rate
Client: Farnell element14
Objective: To increase sales
Activities: By using HubSpot’s marketing automation software, we have been able to send personalised multi-language emails. The emails use dynamic content to pull in data directly from their CRM, meaning that we can make a template once and then the content for the emails are built automatically using customer data and there…
CIM Lecture notes – Week 5 – Describing the process and stages involved for digital adoption
What did we cover?
Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for different contexts.
What is digital adoption?
The world is integrating to digital whether we like it or not, digital adoption is about understanding how to adapt to this change and use it is how intended.
A very common misuse of digital…
CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses
What did we cover?
In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with their strengths and weaknesses. We also looked at how digital hardware can be co-ordinated.
Strengths and Weaknesses for Some of the Digital Communication Mix
Live chat
Strengths:
Oversea call centres now mean that we can…
Why isn’t Everyone Using Account Based Marketing (ABM)?
Account-Based Marketing (ABM) seems like a no-brainer: focus your marketing spend on the people who are likely to have the biggest impact – your key accounts and targets – and inevitably you will achieve better ROI. Despite the superficial attraction of such a strategy, many companies are only spending a small proportion of their budgets on ABM, and some are doing nothing. Why is this?
This…
How I Learnt About HTML Emails and Marketing Automation
Marketing automation can seem daunting... especially when looking at the full picture from someone who hasn’t worked with it before. Marketing Automation is so valuable to your business from cutting down time spent on previous manual tasks such as the creation and sending of emails, social media posting, and of course the tracking insights that come with measuring all your marketing activities in…