Desktop search – update

We've covered desktop search before in Napier News, as we think that this provides the opportunity for other players to overtake the mighty Google. If this did happen, it would mean re-aligning the pay-per-click campaigns we run in Europe to the new leader. Well Microsoft delivered MSN desktop search right at the end of last year (as promised), and now Yahoo! has a desktop search product. Only…

The problems of international marketing

Anyone trying to manage marketing campaigns across several countries and cultures will love the article in Silicon.com about some of the problems Microsoft has encountered. At Napier, we understand the challenges of marketing in both Eastern and Western Europe, so talk to us before you kick off your next campaign. Silicon.com also deserves a mention for their long-running campaign to try to…

Online ad spending to grow rapidly

There are few markets that have not seen some advertising money move from print to online marketing, but just how much is spend online? Jupiter Research believes that online advertising will hit $8.4Bn this year, representing 27% growth. Paid-for search results will grow fastest, but display and classified advertsing will see 25% growth over two years. Last year, online advertising represented…