Objectives: To engage with the European media and raise awareness of Tektronix’s new oscilloscope and tm devices Python driver software package.
Activities: Tektronix were looking to engage with the European media to raise awareness by securing coverage of its new oscilloscope and software package. Both Tektronix’s 4 Series B MSO and Python driver package announcements were distributed to key media and a virtual product launch was undertaken to ensure that most of the European media could attend. Editors from Germany, France, UK/Pan Euro, Italy, Spain, Norway, Sweden, Denmark, and Romania RSVP’d.
The virtual press conference featured a presentation on key features around the new product, followed by a Q&A with the editors.
Results: The digital press conference was a great success, with many key editors from priority publications attending the virtual press event and several primary and secondary media targets editors receiving press materials.
Following the success in attendance and at the request of the client, Napier set up two 1-2-1 interviews with Strumentazione Elettronica (Italy) and Elektronik Industrie (Germany), both key tier one targets for Tektronix. A further interview opportunity was also secured with Power Electronics News.
Napier tracked a multitude of media outcomes by priority media in EMEA to date, with an outstanding number of impressions.