Lead Generation & Lead Nurturing Resources
Lead generation is the process of attracting and capturing potential customers (leads). The goal of lead generation is to gather contact information—such as email addresses, phone numbers, or company details—so you can nurture the leads into becoming customers.
Napier is a lead generation and lead nurturing agency that helps marketing professionals deliver successful B2B technology campaigns. Our resources, including videos, tip sheets and eBooks provide insight about important techniques to improve your lead generation campaigns, while the case studies showcase examples of how Napier has become one of the top lead nurturing agencies and has helped B2B clients deliver campaigns that drive our clients’ commercial success.
EBOOKS
CASE STUDIES
- Driving Demand in the Food and Beverage Industry
- Using a Webinar to Generate Marketing Qualified Leads and Raise Awareness
- Driving Leads Through Account Based Marketing (ABM)
- Repurposing Content for Lead Generation
- Generating leads with a minimal budget spend
TIP SHEETS
- Nine Steps to Increase Your Trade Show ROI
- How to Use Marketing Automation to Track and Nurture Leads Following a Trade Show
- Ideas for B2B Lead Generation
- PR, Content Marketing and the Sales Funnel
VIDEOS
