Napier’s marketing automation resources will help marketing professionals deliver successful B2B technology campaigns. The videos, tip sheets and white papers provide insight about important techniques to improve your marketing automation campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients’ commercial success.

CASE STUDIES

• Developing and Managing Vicor’s Marketing Automation Process

EBOOKS:

• Marketing Automation Mistakes
• Leveraging Marketing Automation For Effective Lead Nurturing and Follow-Up After Trade Shows

TIP SHEETS

• How to Use Marketing Automation to Track and Nurture Leads Following a Trade Show
• Marketing Automation Misconceptions
• The Simple Way to Create Landing Pages

FACT SHEETS

• 25 Marketing Automation Facts for B2B Technology Companies

VIDEOS

• How to Use Marketing Automation to Improve B2B Campaigns

BLOG POSTS

• Chapter 1 – Marketing Automation Mistakes eBook- Wasting Marketing Automation Software Potential
• Chapter 2 – Marketing Automation Mistakes eBook – Lack of Integration with CRM Systems
• Chapter 3 – Marketing Automation Mistakes eBook – Lack of Personalisation
• Chapter 4 – Marketing Automation Mistakes eBook – Marketing Funnel and the Buyers’ Journey