What is the Best Marketing Automation Platform for Me?

Complete the form to find out which marketing automation platforms would best suit your needs.

How does the Marketing Automation Software Advisor Work?

How many contacts do you have in your database?

How important is ease of use rated from 0 to 100? Slide left if it's not so important and slide right if it's really important.

Value: 50

How large is the team that will be using the tool to run campaigns?

Do you need the capability to customise content on your website?
Yes
No

Do want to post on social media from the tool?
Yes
No

What best describes what you need to support your CRM?

How important is price to you (from 1 to 100, where 1 means there are few budget limits and 100 means price is critical).

Value: 50

Our Recommendations

When you enter your information and click the button, your recommended Marketing Automation Platform will appear here.

Marketo

Marketo is owned by Adobe, and is a scalable and powerful marketing automation system. Although the user interface can be quite intimidating and difficult to use, it is able to cope with extremely large databases and offers powerful content personalisation capabilities. The platform supports omnichannel communications with support for mobile messaging and social media.

Salesforce Marketing Cloud (Pardot)

Pardot is an interesting solution, IF you are a Salesforce customer. We understand that now you cannot buy Pardot as a stand-alone product. The integration with Salesforce is a benefit, and there are a number of interesting features including custom redirects and completion actions, but overall we find the system to be limited and a bit outdated.

HubSpot

Hubspot offers a wide range of features well beyond marketing automation, with a build-in CRM as well as customer service capabilities. The tool also offers other features, such as SEO capabilities. Although free tiers are available, the pricing can increase rapidly as you move to the paid tiers to get the features you need. HubSpot deserves its reputation for being easy-to-use and offers very powerful reporting. Note that some features such as website customisation are only available if you build your website using the HubSpot CMS.

SharpSpring

SharpSpring has a reputation for putting functionality over looks and ease of use. The tool is powerful and scalable and includes a capable CRM. SharpSpring includes a wide range of features and capabilities including social media support.

Oracle Eloqua

Eloqua has established a strong presence in some markets and offers powerful capabilities, although can be difficult to use. Like most large marketing automation platforms Eloqua doesn’t offer a built-in CRM but connects natively with Oracle CRM and Salesforce.

Act-On

Act-on is another mid-market solution that has a strong range of features. It includes strategy planning capabilities and has a focus on features that support the development and running of ABM campaigns.

Keap

Keap (formally called Infusionsoft) is an extremely popular solution for smaller companies. It is easy-to-use and offers a good range of features, but can have some limitations as your database or number of users scale to enterprise levels.

Mailchimp

Mailchimp is known as an email tool, but is adding marketing automation functionality. With support for forms and landing pages, Mailchimp offers basic marketing automation capabilities for smaller organisations.

No Suitable Platform

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