Content Creation
We’ve created over 1000 technical articles, blogs and eBooks about our clients’ technologies.
Great content does much more than deliver sales messages to your prospects. We breathe life into text, images, video and audio, collaborating with you to generate attention-grabbing content that your target audience wants to engage with again and again. This tactic moves people through the buyer’s journey by providing valuable and relevant information to a targeted audience, taking them from awareness to opportunity in less time.
Content Strategy
Napier’s B2B content marketing services enable clients to deliver creative and engaging content to drive a prospect through the sales funnel to maximise conversions. Our experience at generating over 1000 articles, blogs and eBooks – plus many white papers and videos – means we understand people buying technical products and services and will create content personalised for technical, executive and other audiences.
“When creating content, be the best answer on the internet.”
Andy Crestodina
Online Content Marketing
A combination of thought provoking copy, eye catching images, engaging video and audio; we work with clients to create cross platform bespoke campaigns, to ensure they are seen as the thought leader in their industry and the preferred supplier. From white papers to webinars, we create content that simply demands attention.
Content Marketing: Combining Marketing Disciplines
Content marketing for B2B companies is much more than simply generating white papers. In addition to identifying the right topics and generating the content, we help our clients get that content to their audience through seeding, promotion and SEO. We integrate marketing automation to ensure contacts downloading the content are captured and nurtured to help them move from awareness to opportunity in less time.
What Makes Us Different
- Napier has a large team of specialist writers who have delivered high-quality technical content for clients for over 40 years
- As a leading Inbound agency, we apply these techniques to enhance our clients content marketing campaigns
- Our Pan-European expertise means we specialise in delivering multi-lingual content-driven campaigns
How We Deliver Content Marketing
- We work closely with clients to understand their business goals and the challenges facing their target audience.
- Our in-house technical expertise and our roster of experienced writers and designers means we produce high-quality written and visual content that is valued by prospects and customers.
- Our marketing automation expertise allows us to ensure we maximise the value of any content marketing campaign.
Case Studies
Developing Microsite to Promote a Coding Standard
Developing a site that enabled developers to either request the entire coding standard as a PDF
Creating a Video Newscast Channel
Announcing Microchip's products in a way that would supplement their press releases
Developing Thought Leadership and Showcasing Client Products
Securing coverage across top European automotive, electronics and testing publications
