Email and Direct Marketing
One-to-one communications are the most effective way of getting attention from your audience. Our B2B direct marketing campaigns bring you closer to your current and future customers with highly personalised communications that engage and sell. From engaging email to creative postal campaigns, Napier helps clients create conversations and generate sales opportunities. With our list rental and list sourcing expertise, we find targeted contacts to increase your reach and maximise your ROI.
Direct Marketing for Lead Generation
Need leads? Our B2B direct marketing campaigns can tie in with our marketing automation services to help drive your prospects through the sales funnel. Whether you are considering an email marketing or direct mail campaign, we build campaigns that create high-quality leads at low cost, including pre-qualification of prospects to ensure your sales team focus on the best opportunities.
From Postal DM to Complex Marketing Automation Campaigns
We believe in choosing the best possible vehicle for each campaign. Our campaigns range from intelligent email marketing and marketing automation to high-quality postal direct mail campaigns that precisely target your most influential prospects.
Engaging Creative, Clever Automation
We have developed many successful campaigns, from customer acquisition to projects to increase spend of existing customers of ecommerce clients. Our campaigns are always creative, never boring and make use of an intelligent approach to capture and nurture contacts.
“The value of an idea lies in the using of it”.
– Thomas A. Edison
How we deliver the service
We use our four-step process to identify the direct marketing approach that will bring the best results for each project. By understanding our clients, their technology, markets and customers, we craft campaigns that excite prospects and generate great ROI.
What makes us different
- We understand what a technical audience wants to hear, and generate messages that matter to them
- We select the best DM channel for each campaign to ensure maximum effectiveness
- Our four-step process allows us to build campaigns that move prospects along the sales funnel more quickly.
Case Studies
Generating Leads Through Email Marketing and Landing Pages
"Chloe has done a great job for us in the short amount of time she has been on the account. She has gained a good understanding of our business quickly"
Ongoing Email Marketing Campaign
Achieving success with European newsletters
Launching and Managing Email Newsletters
Collecting data from a number of internal databases, we designed and coded an efficient HTML template
