GEO and SEO
As search evolves from traditional engines to AI-driven experiences, SEO (Search Engine Optimisation) is no longer enough; brands need to also take control of their GEO (Generative Engine Optimization) and their visibility in AI-driven searches in engines like ChatGPT, Gemini, and Claude.
We help your brand stay visible in both by optimising your content not just for Google, but for emerging generative search platforms that shape how people discover information today.
From keyword research and on-page optimisations to creating inbound link-building strategies, our GEO and SEO services position your business to be found across search engines, AI assistants, and generative platforms locally, nationally, or internationally.
Brandi.ai – A platform for sustainable GEO strategy:
Brandi is a GEO platform built to help B2B brands win visibility across AI engines like ChatGPT, Gemini, Claude, and Grok. As your customers and prospects increasingly turn to AI rather than conventional search, GEO (also called Answer Engine Optimization) is replacing SEO. Brandi makes sure your company doesn’t just keep up – but leads.
Brandi helps you:
- Track what’s being said about your company and competitors across AI engines
- Optimise content for sustained visibility
- Build a consistent and differentiated brand narrative that drives AI-driven results
SEO is Part of Integrated Marketing
Our team of writers combine their specialism in content creation with their technical expertise to produce content that grabs the attention of readers, search engines, and generative AI engines alike.
No longer can you stuff a page with your keyword and watch your rankings increase, SEO is now more complex than ever. However, get it right and you can ensure your website maintains or increases in ranking during the ever-changing search engine algorithms.
As an integrated agency we adopt your B2B SEO strategy throughout all your PR and marketing activities, using relevant keywords and building inbound links with your PR.
Get in touch to hear how our intelligent and sustainable approach to SEO could help drive targeted traffic to your website.
How we deliver the service
Napier’s team includes technical experts who optimize websites, copywriters who create content designed to rank well in AI and traditional search engines, and media specialists who earn high-quality backlinks. Together, this highly-skilled, multi-disciplinary team gives you a GEO and SEO advantage that’s hard for competitors to match.
What makes us different
- We understand the industry, allowing us to generate copy that is valuable to your prospects, as well as attractive to AI and search engines
- Our integrated approach gives you a ranking advantage that other companies will struggle to replicate
- Our in-house technical expertise means we can address everything from the technology behind your website to building relationships to grow your backlinks
- Our understanding of schema and AI optimised content ensures you rank highly against competitors
