Marketing Strategy and Planning
Strategy development is the foundation of great campaigns, and ensure you focus your resources on the activities that will deliver results, eliminating the unnecessary and ineffective. As Michael Porter said, “The essence of strategy is choosing what not to do.”
Consultancy, strategic counsel and planning are foundational elements of our service. Working with clients to understand their own unique culture and business challenge, we identify a clear marketing strategy, communicate key messages and employ tactics to create a framework for measurement and assessment of ROI.
Strategic Marketing Planning
Our campaign planning is 360°, meaning we consider all marketing tactics to ensure your messages are delivered to your key audiences in the most appropriate form, at the best time to maximise their effect. The marketing plan we create could involve engaging with your stakeholders through Public Relations, Analyst relations, Advertising, Marketing automation, Marketing management, Social Media or Direct Marketing to tell your story. Some of our clients work with us in a specific country for their PR Strategy, although we specialise in delivering international campaigns.
Delivering Results
Finally we wrap all the activity up with clearly defined and mutually agreed qualitative and quantitative objective and measurement framework. For some clients, particularly American companies entering or growing their presence in Europe, we offer a marketing management service, allowing them to focus on hiring more salespeople to build the business.
Case Studies
Generating Leads Through Email Marketing and Landing Pages
Capturing high-quality leads with multilingual landing pages that doubled industry-average conversion rates and became a core driver of enquiries.
Repurposing Content to Drive Lead Generation
Driving high-quality leads with a Back to Basics eBook that became the top converter, generating 600+ downloads in just 10 days.
Generating leads Across Europe with an Engineering Competition
Delivering a lead generation campaign on a minimal budget with a Europe-wide engineering competition that delivered 1,000+ leads and a 20% conversion rate.
