In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL). Unfortunately, there is no one universal answer that states if a lead behaves a certain way then it is almost certainly a MQL or SQL.
Item Media define MQL’s as a “lead that definitely has value” and has been identified as a likely customer in the future. In comparison they describe an SQL as someone who has “clear and qualified buying intent” and is often already or nearly at the buying or decision stage of the funnel.
But how do you piece together what behaviour qualifies a MQL or a SQL for your company? At Napier, we have the answer with our MQL and SQL definition tool. We know it can be hard to identify what type of a lead you have, and when working closely with sales, it can be difficult to know when to hand your lead over to the sales experts.
Our MQL and SQL definition tool allows you to personally identify what information and behaviour qualifies your leads for either marketing or sales. The tool achieves this through asking select questions for each section, and then providing an easy to read breakdown of your information; which successfully defines the behavioural features you look for in a MQL and a SQL.
Try out our MQL and SQL definition tool now, and get in touch to let us know if our tool has helped you!