This is a summary of all of the blog posts we have written about Elektronik up to December 2018.
Elektronik Magazine Announces Elektronik Neo
February 27th, 2018
Elektronik magazine has revealed the plans for their new magazine Elektronik neo, which will be launched in November 2018.
Elektronik neo will target the younger generation in the electronics industry. From start-up founders and employees, young professionals and electronics and information technology students; Elektronik neo will be a platform for them to learn from.
The Elektronik team are positioning Elektronik neo as ‘new, young, different’, whilst also being unusual and revolutionary. As the first magazine in the German market to write about electronic industry topics specifically for a young professional audience, Elektronik has stood out as one of the first magazines to truly think about the future professionals in the electronics industry.
Content for Elektronik neo will include trends in the electronics industry, fundamentals and overviews of technical developments, profiles of companies and start-ups who are of interest as employers, and information on building a career within electronics.
Elektronik neo will also include interviews, reports, technical contributions, as well as the promise of “witty columns”.
By providing a platform for the younger generation within electronics, the Elektronik editorial team are working hard to encourage graduates and young professionals alike to advance within the electronics industry career ladder.
Companies have sometimes found it hard to make a career in electronics appealing to the younger generation. Elektronik neo will provide encouragementto this generation, as it focuses on engaging topics such as Artificial Intelligence, IoT, Energy Harvesting and Cyber Security.
I am sure that Elektronik neo will be important in shaping the next generation of engineers, as the editorial team encourages their readers to attend conferences, career start-up shows and learn everything they need to know to advance with an electronics career.
Elektronik Magazine releases reader’s survey
November 19th, 2017
Elektronik magazine has released a report on a survey they conducted around adverts published in issue 18 of Elektronik. The report was an interesting read, particularly its analysis of engineers and their use of publications and social media.
A total of 320 interviews were used for this report, and although the information that follows has been pulled from Elektronik readers so can’t be generalized to the industry as a whole, it does generate some very fascinating information. The report also covered reader loyalty, purchase behavior and social media usage in the industry.
Elektronik reported that, on average, four people read each copy of the magazine . The average reading time for the magazine was 32 minutes, showing that their readers are i actually taking the time to sit down and read their content.
In terms of other journals for professional electronics, Elektronik (had a readership of 97% with the next highest at 49% being Markt&Technik. Elektronik Praxis had a readership of 43% and Design and Electronic had 38%. It should be noted that Markt&Tecknik and DESIGN&ELEKTRONIK fall under the same publishing house as Elektronik so we expect them to have higher readership rates.
Surprisingly 62% of readers never used www.elektroniknet.de, with only 38% saying they did, showing many German engineers still prefer to get information in print form rather than online. Looking into this further, 71% of readers who visited elektroniknet.de used the online service to gain better background and general info on the industry, whereas 58% used it to search about a topic or a problem, and 53% used the online service to search for suppliers and products. Further, it was intriguing to see how far the readers would actually go in order to gain some exclusive online content. 60% said they were willing to divulge personal data, but only 6% said they would be willing to pay. In terms of the newsletter it was revealed that 51% didn’t receive it: a surprisingly low number, considering that they subscribe to the magazine.
With regards to social media usage, the report reveals some very similar figures to what we have seen before., although LinkedIn has overtaking XING, with 31% of readers using LinkedIn for professional purposes, and only 26% using XING for their job. Although the trend of Germans moving to LinkedIn has been clear for some time, it’s interesting to see that it has established a clear lead over local networking tool XING.
There is very little usage of other social networks for business. The report revealed that only 3% of readers use Facebook for professional purposes, 5% use twitter and perhaps a little surprisingly 8% claim they use Google+ for work. It is clear, however, that there is a lack of use of social media in the technology industry. Comparing these results to the La Elfa study from 2012, other than the growth of LinkedIn, little has changed, and social media still has limited impact on the industry and there isn’t much to suggest that social media platforms such as Facebook and twitter are likely to have a significant impact on German engineers in the near future.
New Power Editor at Elektronik
June 15th, 2017
Co
ngratulations to Matthias Heise who has taken over the position of Power Editor at Elektronik for WEKA- Fachmedien.
Matthias is a graduate from the University of Regensburg, and is fluent in German and in English.
We wish him the best of luck in his new role.
elektronik celebrates its 65th Birthday
Elektronik has undergone many great developments since it was first published in 1952. What started out as an 8-pages loose insert in the trade journal funkschau is now an independent media brand.
To celebrate its 65th birthday, elektronik is publishing a special anniversary issue in June, including some spotlight features for its readers. elektronik are looking for readers to contribute photos of the Journal in unusual places, as well as searching for the biggest elektronik archive (apart from the one housed at elektronik’s headquarters!). Contributors have the opportunity to participate in the glamorous award ceremony elektronik Products of the Year 2018, which is the annual highlight for the editorial team of the elektronik.
Renowned for being a comprehensive platform for expert knowledge, elektronik offers extensive cross-media information for the professional electronics industry, through sharing information in print and online as well as through hosting and sponsoring electronics events in Germany. The trade journal is complemented by 24/7 access to its online platform elektronik.de, a leading IVW audited website dedicated to professional electronics. elektronik is a firm favourite of ours and Napier clients.
We wish elektronik a very Happy 65th Birthday and look forward to the Birthday issue of the Journal.
Elektronik becomes official publication for VDE/VDI microelectronics group
May 12th, 2016
Elektronik has become the official publication for the VDE/VDI-Society Microelectronics, Microsystems and Precision Engineering (GMM). All members of this group will receive a printed copy of Elektronik, and the publication will also be distributed at events.
This is an interesting move, and one that should ensure a successful future for the publication. Elektronik has always had a significant number of paid subscribers, although as companies have stopped funding the subscriptions, the numbers have declined. This is a pity as payment for the subscriptions indicates to advertisers that the readers are very engaged. Today there are about 4,000 engineers paying for a copy – still a significant number, but not as many as in the past. The partnership with GMM raises the sold circulation up to around 12,000.
Although someone paying specifically for the publication is rather different to receiving it as part of your membership package, it’s clear that the members of the GMM are a valuable audience that advertisers will want to reach. So although “sold” has a slightly broader meaning for Elektronik now, I think that this move will help the publication retain a great reputation for not only carrying in-depth technical content, but having a high-quality circulation that advertisers want to reach.
Elektronik still #1 for visitors to embedded world
April 6th, 2014
The results of the readership study conducted at embedded world 2014 show Elektronik retaining the top spot as favourite journal of visitors to the show.
Compared with the results of the same readership survey a couple of years ago, ELEKTRONIKPRAXIS has done well to take third spot away from D&E, but in general the ranking of the publications remains similar. There is a slight drop in the readership numbers for most publications, but this is not an indication of the death of print in Germany. In fact more than half the visitors to the show claimed that they read Elektronik on a regular basis. This is an amazing figure – even with the close link between the event and Weka arguably skewing the results a little – and shows that the trade journal is still a surprisingly way to reach electronics professionals in Germany.
Elektronik wins VDE award
January 30th, 2014
Congratulations to Gerhard Stelzer, editor in chief of Elektronik on his VDE (German Electronic and Electrical Association) award in the “Technical Media” category. WEKA FACHMEDIEN GmbH, publishers of Elektronik, also won the VDE Technology Media Prize – the second time the publisher has received this award.
Elektronik to print a “readers’ choice” issue
June 28th, 2013
What a great idea from Elektronik! The 13th August issue is going to have content defined by the readers. By allowing readers to vote on topics to be covered, suggest additional topics and even propose specific articles, Elektronik has completely handed control of the content over to the readers. It’s a brilliant idea, and I’m looking forward to seeing the first “readers’ choice” issue.
Harry Schubert leaves Elektronik
April 2nd, 2013
Popular editor Harry Schubert left his editorial role at Elektronik and has also moved back to Berlin to be closer to his family. As he put it to Napier, in 2001 he changed his role from reader to editor, and now it is time to revert back to being a reader of Elektronik. We all wish him well with his new career.
Elektronik offers discount for 60th anniversary issue
March 17th, 2012
On 26th June 2012, Elektronik will publish its 60th anniversary issue. To celebrate, Weka is offering advertising in this issue at just 60% of rate card prices, although you will have to congratulate the publication in your advert to get this deal.
Peregrine shortlisted for Elektronik’s products of the year awards
February 24th, 2012
Congratulations to our client, Peregrine, who has been shortlisted in the passive components section of Elektronik’s Products of the Year 2012 awards. The amazing Peregrine PE64904/PE64905 digitally tunable capacitors (DTCs) have been selected, and I’m delighted that the readers of Elektronik have recognised that these devices are going to have a huge impact on RF designs in many different applications. Everyone at Napier would like to wish Peregrine the best of luck for the awards night on on 15th March.
Peregrine shortlisted for product of the year by Elektronik
December 22nd, 2011
Congratulations to our client Peregrine, whose DTC (Digital Tunable Capacitor) has been shortlisted in the Passive Component category in Elektronik’s Product of the Year. The winner is chosen by a public vote, so please vote for Peregrine!
Elektronik launches ecodesign prize
October 23rd, 2009
The first Elektronik ecodesign prize has been awarded to Stephan Benecke of TU Berlin, for his thesis about “Energy Harvesting in micro systems technologies“. This award, which is presented during the Elektronik ecodesign congress, is given for an exceptional masters thesis about “green” electronics. Proving that the award is international, second prize was awarded to Andreas Köhler, Lund University Sweden, for “End-of-life implications of electronic textiles – Assessment of a converging technology”.
It’s great to see that Elektronik, and co-sponsors Rittal, are encouraging young engineers, and I hope that this award goes from strength to strength in the coming years.
LEM and Microchip shortlisted for Elektronik awards
February 15th, 2008
Congratulations to LEM and Microchip, who have both been shortlisted in their categories for a product of the year award from Elektronik. We’re always pleased to see our clients nominated for awards, and wish both Microchip and LEM the best of luck for the announcement of the winners at the award presentation ceremony in March.
Gunther Klasche retires
December 3rd, 2007
Everyone at Napier would like to wish long-time Editor in Chief of Elektronik, Gunther Klasche a wonderful retirement. Gunther is stepping down after a long and extremely successful career in electronics journalism at the end of the year. Gunther will be succeeded by Gerhard Stelzer, another great editor who has been at Elektronik for 12 years. Although it’s a shame to see the end of Gunther, Elektronik has a great team, and we believe it will continue to be one of the flagship publications of the European electronics media.
Elektronik adds new special issues
November 24th, 2007
Elektronik has added two new special issue topics for 2008 – Elektronik Embedded and Elektronik Semiconductor. This brings the number of printed issues to 45 for 2008 (26 regular issues and 19 specials).
