This is a summary of all of the blog posts we have written about Markt & Technik up to December 2018.
Markt&Technik 40% discount for 40th anniversary issue
May 24th, 2016
Markt&Technik is celebrating its 40th anniversary in issue 26, which will be published June 24th 2016. This special issue will look back at the development of the electronics industry over the last 40 years, and to encourage advertisers they are offering an anniversary discount of 40% off the ratecard prices for all adverts, which may be a regular product/branding ad, or a congratulatory ad (for the kind and generous advertisers!). The copy deadline is Friday June 10th.
Markt&Technik to publish electronica 2014 show daily
May 31st, 2014
It’s good to hear that, yet again, Markt&Technik will publish a show daily during electronica. The title will have a 50/50 split between English and German articles, and a total distribution of 60,000 copies, including being placed at train stations and hotels, as well as within the show ground. There will also be an editorial office at electronica, helping journalists to quickly write about the news from the show (although smart marketers will make sure they pitch their stories some time in advance).
Form more information, visit the media section of the Elektroniknet site.
“Markt&Technik” to publish productronica 2013 official show daily
April 30th, 2013
The team at Markt&Technik do such a great job of publishing show dailies for the major exhibitions. So it’s easy to forget how difficult it is to produce a new issue every day, especially when the journalists have crazy days filled with briefings from exhibitors. As it happens every year, perhaps it’s not “news” that the team will be publishing the show daily for 2013, but I for one really appreciate the work that the team at Weka – and the journalists in particular – put in to publishing these show dailies. Thanks!
La Elfa 2012 shows Markt &Technik and Elektronik maintain leadership
October 31st, 2012
The results of the recent La Elfa study are out. Some of the interesting findings are:
Social media is still having little impact on engineers. Only 6.5% use Facebook in their work, and perhaps surprisingly just 1.8% of engineers use twitter. Use of LinkedIn is over 10%, and around 27% of engineers use XING, which still remains strong in Germany.
Trade magazines remain the most popular source of information – in Germany they even out-perform manufactures” websites – and smartphone apps have overtaken social networks when it comes to engineers finding information.
43% of engineers and 53% of managers read publications at home, and around 7% read on the way to work: the use of public transport continues to be a significant difference between Europe and most of the USA.
The relative ranking of the publications in Germany remains fairly static, with M&T and Elektronik the first choices for news and technical articles respectively, whilst the Weka titles and Elektronik Praxis maintain their lead on other magazines.
German advertising recovered in 2010
January 21st, 2011
Good news for publishers in Germany – the latest mediaskop advertising statistics research, undertaken by Vertriebsunion Meynen, shows a 9.2% year-on-year increase in 2010.
Unsurprisingly Markt&Technik, Germany’s weekly publication, saw the biggest increase and retains the largest market share. Second place continues to be a battle between Elektronik and Elektronikpraxis, with Elektronik sneaking into the number 2 slot last year.
Markt & Technik to publish electronica show daily
May 14th, 2010
Another electronica year, and unsurprisingly M&T will again publish the official show daily. Although this isn’t really a surprise, the facts are impressive: four issues, an editorial team of 16, and a total of more than 60,000 copies – this is a huge undertaking! Perhaps the idea of a print publication for a physical trade show is becoming a little antiquated, but with trade show attendance in Germany remaining strong, and half the content of the show daily in English for international visitors, I’d expect the show daily to be an editorial and commercial success again.
M&T editor wins VDE Prize
February 19th, 2010
Corinne Schindlbeck, the Markt&Technik who covers management & careers, has been awarded the Media Prize Technology by the VDE Südbayern, Germany. It’s great to see electronics industry bodies award prizes to journalists, and as an engineer I am particularly pleased that the prize went to someone who is encouraging young people to choose engineering as a career. Congratulations Corinne!
Markt & Technik to publish daily electronica newspaper
May 9th, 2008
Unsurprisingly – given the quality of the publication in previous years – Markt & Technik will again publish the electronica show daily. With half the articles in English, the show daily caters for international visitors as well as German attendees. electronica is the biggest electronics component show in the world, so it’s important to make the most of your presence, and we’ve seen clients use the show daily very effectively. Contact Napier for more information on the show daily and other ways to fill your stand with customers!
New UK advertising sales representative for Markt&Technik, DESIGN & ELEKTRONIK and elektroniknet.de
October 1st, 2007
From 1st October 2007, Alastair Swift will take on the role of representing two of the key Weka electronics titles in the UK, Markt&Technik and DESIGN&ELEKTRONIK, as well as the publisher’s online site, www.elektroniknet.de. Alastair currently focuses on Penton publications in both the US and Europe, although in a previous role he represented these titles, and therefore has extensive knowledge of these titles and the German market in general.
New editor for T&M at M&T
January 8th, 2007
Nicole Kothe has joined Markt und Technik to cover test and measurement, taking over from Andreas Knoll.
Willem Ongena returns to Markt&Technik
December 14th, 2006
After spending around six months on another project, the popular editor Willem Ongena has returned to his role at Markt & Technik. Willem will continue to cover the same areas of communications components, LEDs and laser diodes.
M&T Productronica special issue
October 3rd, 2005
As well as the Productronica preview and show issues, Weka will be publishing a Productronica special issue of Markt & Technik on 28th Oct. Only in Germany could you manage to publish three issues around a show! The special issue will make the customary offer of a free company profile for all advertisers booking at least a quarter page.
