Public Relations
Napier’s PR resources will help marketing professionals deliver successful B2B technology campaign. The videos, tip sheets and white papers provide insight about important techniques to improve your B2B PR campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients’ commercial success.
EBOOKS
CASE STUDIES
- Raising the Profile of a British PC Manufacturer in the UK IT Media
- Creating a Video Newscast Channel to Supplement Press Releases
- Placing Reader Competitions across European Electronics Titles
- Creating a Global Campaign to Drive Traffic
TIP SHEETS
- Gaining Coverage in the Business Press
- Approaches to Demonstrate the Impact of PR
- PR, Content Marketing and the Sales Funnel
- How to do Technology PR in Europe
- Hijack the News Agenda to Build Your Brand’s Reputation
- How to Win an Award
- 7 Tips for Meetings at Trade Shows
- Useful Rules for Press Meetings
- Why Marketing Departments Should Care More About Internal Communications
VIDEOS
- How to Win an Award
- Useful Rules for Successful Press Meetings
- Measuring the ROI of PR: The Best Approach
- Getting the Most Out of Journalist Meetings at Trade Shows
- The Value of 3rd Party Endorsement
- Are Shortening Attention Spans a Concern for Journalists?
- What B2B Publishers Can Learn From B2C
- What can PR Professionals do to Help Journalists?